Elevate marketing performance as a Senior Marketing GTM Analytics Manager based in Canada. This strategic role bridges data analysis with business impact in a remote-first setting.
In this key analytical leadership position, you will partner with Marketing and cross-functional teams, connecting customer data, campaign metrics, and revenue insights to increase conversion rates and pipeline growth. With over 7 years of experience in B2B Software-as-a-Service analytics, you will influence strategies that drive successful marketing initiatives, enabling measurable outcomes across teams.
Key Responsibilities:
Serve as a strategic analytics partner for Marketing stakeholders
Own lead and account funnel analytics and performance measures
Define attribution methodologies for marketing programs
Build models for targeted inside sales and account-based marketing
Design experiments to evaluate growth motions
Requirements:
7+ years in Marketing or related analytics field
Advanced SQL skills with cloud data warehouse experience
Knowledge of marketing funnel measurement and attribution
Ability to structure complex business problems clearly
Experience in building scalable reporting solutions
Influence marketing strategies by providing actionable insights and enhancing performance metrics.