Home Health Care Sales Representative – Client Acquisition & Referral Development Position Type:

Full-Time Working Hours:

U.S. Business Hours

About the Role At Pavago, one of our clients is hiring a motivated, results-driven

Home Health Care Sales Representative

to grow the business by converting inbound leads into new clients and developing strong referral relationships within the local community.

This is a hands-on sales and business development role combining

inbound lead conversion, persistent follow-up, referral development, community outreach, and pipeline management .

You’ll manage prospective clients and families from initial inquiry through admission while building relationships with hospitals, physicians, senior living communities, case managers, and other healthcare referral partners.

Success in this role requires more than simply responding to leads. You’ll build and maintain a

structured, measurable sales funnel

designed to consistently generate new admissions, referral relationships, and revenue.

What You’ll Own Inbound Lead Management & Follow-Up

Respond quickly and professionally to inbound leads and inquiries

Contact prospective clients and families through phone, email, text, and other appropriate channels

Maintain consistent follow-up until leads convert, decline, or become inactive

Track every lead and sales activity accurately in the CRM

Schedule consultations, assessments, and intake appointments as appropriate

Re-engage older or inactive leads to identify new opportunities

Maintain a high level of responsiveness throughout the sales process

Sales Funnel Development & Conversion

Build and manage a structured sales funnel from: Lead Consultation Assessment Admission Ongoing Relationship

Establish clear stages, follow-up schedules, and conversion goals

Maintain a healthy pipeline of qualified prospects

Identify where leads are being lost and recommend improvements

Develop follow-up campaigns for prospects who are not immediately ready to move forward

Continuously improve lead-to-client conversion rates

Referral & Community Development

Develop relationships with referral partners, including:

Hospitals and discharge planners

Skilled nursing facilities

Assisted living and senior living communities

Physicians and medical practices

Social workers and case managers

Rehabilitation facilities

Hospice and other healthcare providers

Community organizations serving seniors and families

Conduct regular outreach through calls, emails, visits, presentations, and networking

Identify new referral opportunities and turn relationships into consistent referral sources

Represent the company at community events, health fairs, networking meetings, and industry events

Maintain regular communication with referral partners regarding available services

Sales & Business Development





Meet or exceed established monthly and quarterly sales goals

Identify opportunities to increase client volume and revenue

Educate prospective clients, families, and referral partners about available home health care services

Clearly communicate the company’s value proposition and differentiate its services from competitors

Identify appropriate opportunities for additional services

Maintain relationships with clients and families after admission to support retention and referrals

CRM & Pipeline Management

Maintain accurate and current CRM records

Document calls, emails, meetings, follow-ups, and next steps

Keep pipeline stages organized and up to date

Track outstanding follow-ups and ensure opportunities do not fall through the cracks

Manage multiple prospects and referral relationships simultaneously

Cross-Functional Coordination

Work closely with clinical and operations teams

Ensure a smooth transition from sales to intake and service delivery

Communicate relevant client information clearly during handoffs

Coordinate around consultations, assessments, admissions, and service needs

Maintain alignment between sales activity and operational capacity

Sales Reporting & Performance

Monitor key sales metrics, including:

Lead volume

Lead response time

Lead-to-client conversion rate

Referral sources

Admissions

Revenue generated

Provide weekly sales activity and pipeline reports

Track referral outreach and relationship development

Use performance data to identify areas for improvement

Requirements

2+ years of experience

in sales, business development, healthcare sales, home care, home health, senior care, or a related field preferred

Proven ability to manage and convert inbound leads

Strong follow-up and relationship-building skills

Excellent verbal and written communication skills

Comfortable making frequent phone calls and conducting in-person meetings

Strong organizational and time-management skills

Experience using a CRM or sales pipeline management system

Ability to independently manage multiple prospects simultaneously

Goal-oriented and motivated by measurable results

Professional and personable communication style

Comfortable communicating with seniors, families, healthcare professionals, and business owners

Valid driver’s license and reliable transportation

for community outreach and referral visits

Nice to Have

Experience selling:

Home health care

Personal care

Private-duty care

Hospice

Assisted living

Senior care services





Existing relationships within the healthcare or senior care community

Experience building healthcare referral networks

Experience creating sales funnels and automated follow-up campaigns

Understanding of healthcare referral and discharge processes

Strong knowledge of the local senior care market

What Makes You a Strong Fit You’ll likely thrive in this role if you:

Have a track record of generating and converting leads

Follow up persistently without sacrificing professionalism

Stay highly organized when managing a busy sales pipeline

Enjoy building genuine, long-term relationships with referral partners

Are comfortable making outbound calls, conducting meetings, and representing a healthcare organization in the community

Are motivated by measurable sales goals

Understand how to use KPIs to improve sales performance

Can work independently while collaborating effectively with clinical and operations teams

Understand that successful home health care sales depend on both

client acquisition and strong referral relationships

What a Typical Day Looks Like Your day may start by responding to recent inbound inquiries, following up with prospective clients and families, updating the CRM, and scheduling consultations or assessments.

You’ll also spend time developing referral relationships with healthcare professionals and community organizations through calls, meetings, visits, presentations, and networking.

Throughout the day, you’ll coordinate with clinical and operations teams to move qualified prospects smoothly from sales into intake and service delivery while monitoring pipeline activity, conversion rates, referral sources, and revenue performance.

In short:

you build a predictable sales process that consistently generates qualified leads, new admissions, referral relationships, and revenue.

Key Metrics for Success

Inbound lead response time

Lead-to-consultation conversion rate

Lead-to-admission conversion rate

New client admissions

Referral relationships developed

Referral-generated opportunities

Follow-up consistency

Pipeline health

Monthly and quarterly sales performance

Revenue generated

CRM accuracy and completeness

Interview Process

Initial Application

Spark Hire One-Way Video Interview

Initial Recruiter Screening

Client Interview

Offer Stage

Spark Hire Video Interview – Required As part of the application process,

all candidates are required to complete a one-way video interview through Spark Hire .

After completing the first step of your application, you’ll receive a

Spark Hire invitation by email

with instructions to record and submit your video responses.

Completion of the Spark Hire video is

required to be considered for the next stage . Please check your inbox as well as your spam or junk folder for the invitation.

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📌 Sales Representative (Winnipeg)
🏢 Pavago
📍 Winnipeg