Lead global product marketing efforts as a Product Marketing Manager, focusing on compelling storytelling and market positioning. You will drive brand awareness and product adoption through strategic messaging. We are seeking a Product Marketing Manager with at least five years in product marketing, ideally with B2B or B2C experience. The successful candidate will craft engaging narratives and support product teams with market insights, go-to-market strategies, and public relations efforts.
Your role will bridge various teams, ensuring impactful messaging globally. Key Responsibilities:
- Conduct extensive market research for product positioning
- Develop and execute go-to-market strategies for recent products
- Create compelling collateral for sales support
- Collaborate on demand generation campaigns and KPIs
- Manage press releases and media communication efforts Requirements:
- 5+ years of experience in product marketing
- Strong storytelling and writing abilities
- Experience with go-to-market and content strategies
- PR best practices knowledge and media experience
- Ability to manage multiple projects effectively Bring your storytelling talent and strategic mindset to transform product narratives worldwide.
📌 Strategic Product Marketing Manager Position (Vancouver)
🏢 Insight Global
📍 Vancouver
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