Join Lyft’s cutting-edge team as a B2B Marketing Technology Lead, where you'll own the marketing technology stack in a hybrid work model. Lead the integration of advanced systems and AI to enhance B2B marketing operations.In this senior technical role at Lyft, you will manage the entire lifecycle of the B2B marketing technology stack, including setup, architecture, and ongoing support. Your expertise in systems integration, data modeling, and marketing automation will play a crucial role in enabling effective lead routing and data enrichment while optimizing operational capabilities through AI advancements.Key Responsibilities:
Own the B2B marketing technology stack from design to delivery
Configure and maintain the HubSpot marketing automation platform




Collaborate with Sales and Marketing Operations for requirement gathering
Manage integrations with CRM, web, and data systems
Ensure compliance with data governance and quality standardsRequirements:
7+ years in marketing technology or operations roles
Proficient in HubSpot or similar platforms with certification
Hands-on experience integrating with Salesforce and other systems
Solid understanding of B2B marketing and lead processes
Experience in campaign tracking and tag managementElevate marketing operations at Lyft through strategic technology leadership, focusing on innovation and excellence.#J-18808-Ljbffr

📌 B Marketing Technology Lead At Lyft Toronto
🏢 Socket.dev
📍 Toronto