GTM Marketing Lead — Product Marketing & Demand GenerationCountry CanadaDate Opened 05/19/2026Job DescriptionGTM Marketing Lead — Product Marketing & Demand GenerationFunction:Marketing, GTM, Product Marketing, Demand GenerationRole Type:Senior Hands‑on BuilderLocation:Onsite / Hybrid (2 days remote)Build the GTM Motion for AI Fleet IntelligenceAt ZenduIT / GoFleet, we are building GoZen Intelligence — an AI fleet intelligence platform helping fleets move beyond dashboards into actionable insights, coaching, recommendations, and measurable operational outcomes.We are looking for a GTM Marketing Lead to help turn our product story into a repeatable commercial motion across direct sales and partner channels.About the RoleThis is a senior, hands‑on GTM role focused on:Demand generationPartner marketingProof‑led storytellingYou will work closely with Sales, Product, Customer Success, and Leadership to convert customer pain points, product capabilities, and pilot results into:Landing pagesCampaignsPartner materialsThis is not a brand‑only or content‑calendar role. We want someone who enjoys experimentation, AI‑assisted execution, and solving real B2B GTM challenges.Why This Role MattersFleet technology is evolving from tracking and dashboards to intelligence, action, coaching, and operational proof.GoZen Intelligence is built around:Provider‑agnostic intelligenceacross devices and systemsOutcome‑focused valuelike time savings, coaching completion, issue detection, and measurable business impactYour role is to make that value clear, credible, and scalable.What You Will Do1.



Build the GoZen Intelligence StoryCreate clear ICP‑specific positioning and messaging for:Safety managersExecutivesSales and channel partnersTranslate complex capabilities into simple business outcomes.2. Turn Customer Proof into DemandCapture and convert customer success stories into:Landing pagesWebinarsOutbound campaigns3. Run Demand Generation ExperimentsDesign and test:Paid messagingLanding pagesWebinar themesLead magnetsA/B testing strategiesFocus on conversion, pipeline, and learning — not vanity metrics.Create practical sales and partner assets including:ROI sheetsCo‑branded campaignsThe goal is to make the product easier to sell and scale.5. Use AI to Move FasterWe are looking for someone AI‑native who actively uses AI for:ResearchCampaign creationWorkflow automationContent repurposingCompetitive analysisBring your own workflows, tools, and experimentation mindset.What Success Looks Like in 90 DaysWithin your first 90 days, we expect:Clear ICP messagingProof‑led landing pagesTested outbound campaignsMarketing performance trackingRecommendations on scalable segments and campaignsYou May Be a Fit If YouHave experience in B2B SaaS, AI, fleet, IoT, logistics, telematics,



or complex B2B technologyCan write strong copy and positioningUnderstand both product marketing and demand generationWork closely with sales and revenue teamsThink in experiments and measurable outcomesUse AI daily to accelerate executionCan simplify technical concepts for business buyersFleet experience is helpful but not mandatory.What This Role Is NotThis is not:A pure content roleAn agency coordination roleA brand‑awareness‑only positionA low‑accountability marketing roleThis role is about building the commercial engine behind the product.Experience We ValueStrong candidates may have experience in:Product marketingDemand generationRevenue marketingPartner marketingCRM and marketing automationAnalytics and attributionHow We Evaluate CandidatesWe value demonstrated capability over titles.We look for people who can:Build from ambiguityWrite clearlyUse AI practicallyWork close to revenueCreate assets sales actually useMove fast while maintaining qualityExplain complex ideas simplyCandidates may complete a short practical GTM exercise during the process.Why Join NowThis is an prospect to help shape the GTM motion for an emerging AI fleet intelligence platform during a major shift in fleet technology.You will help define how GoZen Intelligence is positioned, proven, sold, and scaled.If you enjoy connecting product, AI, customers, sales, proof, and revenue into one GTM system — this role is for you.2–4 years:CAD 80K–105K5–7 years:CAD 110K–145K+Compensation will depend on experience, SaaS/GTM exposure, AI expertise, and demonstrated capability.AI & Diversity StatementAt ZenduIT / GoFleet, we believe AI should empower people, not replace curiosity, creativity, and collaboration. We value diverse perspectives, inclusive thinking, and practical problem‑solvers from all backgrounds.We are proud to be an equal opportunity employer committed to building an inclusive workplace for everyone.#J-18808-Ljbffr

📌 Gtm Marketing Lead — Product Marketing & Demand Generation - C$80,000 - C$145,000 A Year (Winnipeg)
🏢 ZenduIT
📍 Winnipeg