Join Boyd Interactive as a CRM Specialist, where you will create engaging content and optimize customer interactions. Your expertise will drive player retention and value through targeted campaigns and cutting-edge strategies in a hybrid workspace.
As a key member of the team, your role reports to the Director of CRM. You will focus on delivering personalized experiences, utilizing channels like email and onsite promotions. This position involves creating, QA-ing, and deploying campaigns while monitoring performance metrics to foster improvements.
Key Responsibilities:
• Enhance player retention through best-in-class customer experiences
• Build, QA, and deploy marketing campaigns reliably
• Monitor KPIs and strategize for performance improvements
• Manage website and app content for optimal engagement
• Conduct A/B tests for continuous email optimization
Requirements:
• 2+ years in CRM email marketing or communications
• Strong written and verbal communication skills
• Creative problem-solver with a proactive mindset
• Familiarity with iGaming industry concepts
• Ability to work hybrid in North York, ON
Drive CRM success at Boyd Interactive as you impact the gaming experience positively.
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