Develop and maintain a consistent brand identity, voice, and market positioning
Ensure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materials
Manage relationships with external designers, agencies, printers, and other marketing partners
Develop and execute an annual marketing plan aligned with company growth objectives
Plan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channels
Create campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutions
Manage the marketing calendar, budgets, timelines, and deliverables
Coordinate joint marketing initiatives and funding with technology vendors and distribution partners
Develop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resources
Manage website content and coordinate updates to improve messaging, engagement, and lead conversion
Oversee the company's social media presence, especially LinkedIn
Support SEO, paid campaigns, and other digital marketing activities
Translate technical concepts into clear, business-focused messaging
Work with sales to define target markets, ideal customer profiles, and campaign priorities
Develop sales enablement materials and customer communications
Build campaigns that generate qualified leads and support pipeline growth
Track leads from source through conversion in the CRM
Support customer events, webinars, seminars, sponsorships, and strategic partnerships
Establish measurable marketing objectives and KPIs
Report on campaign performance, lead generation, conversion rates, engagement, and return on marketing investment
Use performance data to improve campaign targeting, messaging, and channel selection
Monitor competitors, market trends, and customer needs to identify opportunities




Requirements Bachelor's degree or diploma in marketing, communications, business, or a related field
Five or more years of experience in marketing, brand management, or demand generation
Experience in B2B technology, managed services, cybersecurity, SaaS, or skilled services is strongly preferred
Strong written communication, editing, storytelling, and presentation skills
Demonstrated experience managing digital campaigns, content programs, websites, social media, and events
Familiarity with CRM, email marketing, analytics, content management, and marketing automation platforms
Ability to manage multiple initiatives, stakeholders, budgets, and deadlines
Strong business judgment and the ability to work independently in a growing organization
Experience working with Microsoft or other technology vendor marketing programs is an asset
Core Competencies Demonstrates expertise in developing and executing comprehensive marketing strategies, managing digital campaigns, and creating engaging content that drives brand awareness and lead generation. Proficient in utilizing analytics and performance data to optimize marketing efforts and achieve measurable objectives.
Highest-signal resume keywords Digital Campaign Management
Content Development
B2B Technology Marketing
Brand Management
CRM and Marketing Automation
Market Research
ATS Optimization Keywords Hard Skills Marketing Strategy
Lead Generation
SEO
Email Marketing
Content Management
Data Analysis
Budget Management
KPI Development
Campaign Performance Reporting
Market Research
Soft Skills Strong Written Communication
Storytelling
Presentation Skills
Business Judgment
Stakeholder Management
Industry Keywords B2B
Managed Services
Cybersecurity
SaaS
Professional Services
Brand Identity
Market Positioning
Digital Advertising
Social Media Management
Customer Engagement
Tools & Technologies CRM Platforms
Email Marketing Tools
Analytics Software
Content Management Systems
Marketing Automation Platforms

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📌 Marketing Brand Manager (Ontario)
🏢 Jobtailor
📍 Ontario