Who is LitmusLitmus is building the data foundation that powers industrial AI.AI doesn’t work without real-world, contextualized data - Litmus makes that data usable.As AI adoption accelerates, most industrial environments still can’t access or use their operational data. We solve that gap.We’re a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Our platform sits at the intersection of edge computing, AI, and industrial operations, enabling some of the world’s largest companies to run operations in real time, reduce downtime, and optimize production.Backed by leading investors and trusted by global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi, Litmus is powering the shift toward software-defined manufacturing.Why join LitmusBuild the infrastructure that makes industrial AI possibleAI is moving beyond the cloud and into the physical world. At Litmus, you’ll build the infrastructure that enables real-time data to power AI and machine learning systems in production environments.Work on problems where software meets the real worldMost AI systems fail without access to real-world data. You’ll build the layer that makes them viable in production. We solve challenges at the intersection of distributed systems, real-time data, and industrial constraints — where reliability, scale, and performance are non‑negotiable.Have real impact, fastYou’ll work on systems used by real customers in production, with direct impact on product and company trajectory. As a scaling company, we move quickly. You’ll have ownership, visibility, and the ability to shape both product and company as we scale.Join a high-performance teamWe’re building a team that holds a high bar and pushes each other to improve. You’ll work alongside experienced operators, engineers, and leaders who have done this before and are building again at scale. We hire people who take ownership, move quickly, and care about outcomes. No passengers.Our cultureAt Litmus, the team is collaborative, curious, and low ego. People are scrappy, take ownership, and look for ways to make an impact. We value empathy just as much as execution, whether that’s in how we build, how we communicate, or how we support each other.We’re a growing company, so things move quickly and not everything is perfectly defined. If you enjoy figuring things out, working closely with others, and making steady progress, you’ll do well here.The RoleAs theBDR Team Lead (NA) – Player/Coach, you will lead and develop a high-performing team of Business Development Representatives while actively contributing as an individual producer. This hybrid leadership role is ideal for someone who thrives on coaching talent, building scalable outbound strategies,



and personally engaging with key manufacturing accounts.You will play a critical role in shaping pipeline generation across North America, partnering closely with sales and marketing leadership to drive revenue growth in the manufacturing sector.Key ResponsibilitiesTeam Leadership & CoachingAct as a player‑coach by leading from the front while supporting onboarding, team development, and go-to-market alignment across North AmericaHelp recruit, onboard, and develop a high-performing team of BDRs in partnership with the People Operations team, with a strong focus on the North American marketProvide hands‑on coaching through call reviews, pipeline and deal strategy sessions, and ongoing 1:1 mentorshipFoster a high-performance, collaborative, and feedback-driven culture that encourages learning, ownership, and execution excellencePlayer Contribution (Individual Quota)Personally prospect and engage strategic manufacturing accounts across North America to build and accelerate pipeline growthExecute high-impact outbound outreach to senior stakeholders, including plant managers, operations leaders, and executive decision-makersQualify complex opportunities and convert them into high-quality sales pipeline for Account ExecutivesLead by example through consistent execution, strategic prospecting, and strong pipeline generation performanceOutbound Strategy & ExecutionDesign, execute, and optimize multi-channel outbound campaigns across email, phone, LinkedIn, and other relevant channelsDevelop and refine messaging tailored to manufacturing personas and Industry 4.0 initiativesAlign regional outbound execution with global business development initiatives and go-to-market strategiesLeverage data, analytics, and market insights to continuously improve outreach effectiveness and conversion ratesIdentify scalable outbound strategies that drive engagement, meetings, and qualified pipeline growth across North AmericaCross-Functional CollaborationCollaborate with Sales leadership to ensure pipeline quality, conversion efficiency, and alignment on target accountsWork closely with global business development leadership to ensure consistency in process, messaging, reporting, and strategic prioritiesProvide ongoing feedback on market trends, customer pain points, messaging effectiveness, and competitive insightsWork cross-functionally to improve the buyer journey and strengthen overall go-to-market executionCRM & Pipeline ManagementEnsure accurate tracking and reporting of team activities, pipeline progression,



and performance metrics within SalesforceAnalyze outbound and pipeline metrics to identify trends, gaps, and opportunities for optimizationMaintain clear forecasting visibility and reporting for pipeline generation activities across North AmericaDrive operational discipline and data accuracy to support scalable sales development processesIndustry & Market ExpertiseStay current on manufacturing trends, including smart factories, Industrial IoT, digital transformation, and operational intelligenceUnderstand key manufacturing pain points and align outreach strategies to customer business outcomesPosition Litmus.Io as a trusted partner in operational excellence, connectivity, and data-driven manufacturingBring industry context and strategic insights into prospect conversations to strengthen credibility and engagementExperienceWhat We’re Looking For5+ years in BDR, SDR, or business development roles, with at least 1–2 years in a leadership or mentoring capacityProven track record of exceeding pipeline generation targetsExperience in manufacturing, industrial technology, IoT, or related sectors strongly preferredLeadership & CoachingDemonstrated ability to hire, develop, and scale high-performing outbound teamsStrong coaching mindset with a passion for developing early-career sales talentCommunication & Executive PresenceExceptional written and verbal communication skillsComfortable engaging senior stakeholders and decision-makersStrategic & Data-Driven ThinkingAbility to translate market insights into effective outbound strategiesStrong analytical skills with experience using data to drive performance improvementsTechnical SkillsProficiency with CRM platforms such as Salesforce and sales engagement tools including Salesloft, HubSpot, and ClayFamiliarity with modern sales methodologies such as Challenger Sale, SPIN Selling, and Sandler Selling SystemAbility to leverage sales technology, data, and process discipline to drive pipeline generation and outbound effectivenessStrong understanding of outbound prospecting workflows, account research, and multi-channel engagement strategiesCore TraitsPlayer-coach mentality: leads by example and drives results personallyResilient, proactive, and adaptable in a fast-paced, high-growth environmentPreferred QualificationsExperience leading North American outbound teamsBackground in edge computing, IoT, or industrial automation solutionsExperience scaling outbound motion in a startup or high-growth SaaS companyWhat we offerCompetitive Compensation: Base salary + individual performance-based incentivesLeadership Prospect: Shape and build the NA BDR functionCareer Growth: Clear path into senior sales or GTM leadership rolesLearning & Development: Access to industry training, mentorship, and leadership coachingFlexibility: Hybrid work options based in TorontoCompensation Range: CA$90K – CA$110K#J-18808-Ljbffr

📌 Business Development Team Lead - C$90,000 - C$110,000 A Year (Winnipeg)
🏢 Litmus
📍 Winnipeg