This range is provided by Evlv. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeCA$80,000.00/yr - CA$105,000.00/yrJob Title:Lifecycle Marketing Specialist (CRM)Department:ProductHours:Monday to Friday, 9am - 5pm, ESTReports To:Senior Product Manager, MarketingSalary: $ 80,000-$105,000/year, based on experience + group insurance, travel discounts and more.Role OverviewSeeking aLifecycle Marketing Specialist (CRM)to lead the full customer-lifecycle strategy and manage daily execution. This includes designing data-driven journeys— from onboarding to re-engagement —and executing high-impact,multi-channel campaigns across email, SMS, and push.The role involvescrafting creative assets, writing customer-centric copy, setting up automated flows, and running continuous A/B testingto optimize performance. You’llmanage deliverability, oversee the campaign calendar, and deliver insights through regular reporting. Working closely withproduct, engineering, sales, and leadership,you’ll convert customer behavior data into personalized messaging that drives results and contributes tolong-term CRM growth strategy.Key ResponsibilitiesDesign, launch, and optimize automatedmulti-channel marketing campaigns (email, SMS, push)aligned with customer lifecycle stages and brand guidelinesLead creative development—including briefs, copywriting, and content coordination—alongside cross-functional stakeholdersMonitorcampaign performancethrough weekly and monthly reporting, offering actionable, data-informed insightsEmail Deliverability -focus on ensuring emails reach their intended recipients' inboxes, rather than being filtered as spam or ending up in junk foldersContinuously A/B testsubject lines, timing, content, and segmentation strategies to refine results and avoid fatigueUse customer behavior data to build targeted nurture flows thatimprove engagement, retention,



and reactivationMaintain high standards for email deliverability through sender reputation and technical configurations(DMARC, DKIM, SPF, etc.)Play a key role in shaping lifecycle marketing and CX strategy, collaborating on initiatives such as loyalty and re-engagement programsWhat We’re Looking For3–5+ years of experience in CRM, lifecycle marketing, or marketing automation (experience in the travel industry is a strong plus)Strong proficiency in CRM platforms and automation tools (e.G., Mailchimp, Braze, Klaviyo)Deep understanding of customer segmentation, personalization, and behavioral triggersAnalytical and results-oriented mindset, comfortable working with dashboards, data tools (Google Analytics, Looker Studio, Excel)Strong written communication and copywriting skills with a customer-first focusIndependent, proactive marketer passionate about testing, learning, and optimizing for growthBonus PointsExperience with B2C travel products or services (e.G., tours, flights, accommodations)Familiarity with agile content, AI-driven personalization, or recommendation enginesCRM experience in multilingual or international environmentsWhat’s OfferedCompetitive salary and benefitsTravel perks and discountsOpportunity to help define CRM in a high-growth, customer-focused environmentSeniority levelSeniority level Not ApplicableEmployment typeEmployment type Full-timeJob functionJob function Business Development, Marketing, and Project ManagementIndustries Travel Arrangements, Airlines and Aviation, and Technology, Information and MediaReferrals increase your chances of interviewing at Evlv by 2xSign in to set job alerts for “Customer Relationship Management Specialist” roles.Customer Success Manager (Remote - Canada)Customer Success Manager - (Remote - US)Toronto, Ontario, Canada CA$90,000.00-CA$110,000.00 2 weeks agoCanada CA$60,000.00-CA$70,000.00 2 weeks agoCanada CA$79,500.00-CA$88,500.00 1 week agoSr. Customer Success Manager, Enterprise - RemoteCanada $137,000.00-$164,400.00 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr

📌 Crm Specialist - Email Marketing - C$80,000 - C$105,000 A Year (Winnipeg)
🏢 Evlv
📍 Winnipeg