The CRM Specialist – Lifecycle Marketing &
Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis
Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts
Maintain the CRM marketing calendar and Roadmap
Support upkeep of weekly performance reporting
Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
Writing briefs for emails, push notifications, SMS, and in-app messages
Collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports
Coordinating copy and design work to ensure deadlines are met
Collaborating with other internal teams to help support their initiatives
Facilitate internal sign-off of communications from internal stakeholders

Benefits
Comprehensive Health, Dental &
Vision Insurance
401(k) Plan to invest in your future
Paid Parental Leave
Wellness Perk to support your physical,



mental and emotional wellbeing
Unlimited Paid Vacation &
Sick Days
4-Week Paid Sabbatical after 5 years with us
Compassionate leave each time the need arises
Remote/Hybrid/On Site Options
Employee Stock Options Plan
Bi-annual bonus based on performance
Planning Sessions twice a year: Current York &
Buenos Aires
Spanish/English Lessons with a private coach
Monthly CookUnity Credits to enjoy meals crafted by our creators
Once a month in-person gatherings to fuel connection and belonging
Chef-Led Culinary Trips to foodie destinations (twice a year)- 4+ years of working experience in D2C email marketing
Experience operating a CRM platform (i.e, Braze, Iterable, Klaviyo, customer.io, etc.)
Experience with building and deploying emails from scratch
Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines
Very strong written and verbal skills in English
Experience working cross-functionally with creative partners (designers & copywriters)
Experience with Braze platform
Experience with SMS marketing in a D2C setting
General understanding of HTML
General understanding of personalization in CRM

📌 Crm Specialist Lifecycle Marketing & Retention Toronto
🏢 Cookunity
📍 Toronto