Drive transformative digital experiences at Manulife as the Director of MarTech Activation & Personalization. Lead efforts in personalizing marketing strategies and enhancing customer journeys in a flexible work workplace. This pivotal role offers the opportunity to shape the marketing strategy through effective use of data and technology.

You will mentor teams on best practices in journey orchestration while ensuring alignment with enterprise objectives. Your leadership will guide the organization through crucial changes in MarTech. Key Responsibilities:
Direct execution of marketing technology and personalization strategies
Empower teams through change management initiatives
Provide insights for enhancement of marketing strategies




Lead cross-functional Agile teams in digital marketing initiatives
Monitor governance, timelines, and alignment with strategy Requirements:
8+ years of experience in digital marketing leadership
Strong knowledge of Adobe and Salesforce tools
Proven success with Agile leadership
Relevant post-secondary degree
Solid interpersonal and engagement capabilities Become a cornerstone of Manulife’s mission by enhancing customer experiences through cutting-edge marketing technology strategies.

📌 Director Of Digital Marketing Transformation Toronto (Canada)
🏢 Manulife Financial
📍 Canada