For our client, we are seeking a VP, Revenue Marketing to join the team of a leader in the Enterprise Technology space. This executive will own revenue-focused marketing strategy with direct accountability for pipeline creation, bookings impact, and performance across demand sources. The role will partner closely with Corporate Marketing, Product Marketing, sales development, and broader go-to-market teams to strengthen funnel execution and drive measurable business outcomes. It is well suited for a leader who can combine rigorous operating discipline with modern, AI-enabled marketing practices in a fast-moving B2B SaaS environment.
Location: Toronto, ON - US based candidates only, no visa sponsorship available.
Compensation: $305,000 – $385,000 annually
Responsibilities
Own accountability for pipeline and revenue KPIs across all demand sources
Design a performance measurement architecture to optimize funnel velocity and ROI
Forecast and report on the impact of demand generation activities on pipeline and bookings
Champion AI-native marketing operations to differentiate demand generation and operational strategies
Audit and optimize the marketing tech stack for scalable execution
Implement a disciplined operational cadence to ensure financial accountability
Collaborate with Corporate and Product Marketing to deliver on-brand executable campaigns
Qualifications
10+ years of GTM leadership experience, including 5+ years in revenue, demand, or field initiatives at scale
3+ years of direct management experience with BDR or sales development teams
Proven ability to architect measurement systems to evaluate funnel performance and ROI
Expertise in managing cross-functional teams to maintain operational rigor across diverse marketing disciplines
Experience integrating AI workflows into marketing operations for improved efficiency and effectiveness
Skilled in orchestrating high-value in-person engagement strategies and initiatives
Deep understanding of B2B SaaS dynamics, particularly in demand generation and the land-and-expand model
Benefits
Comprehensive healthcare with 100% coverage for medical, dental, and vision for all employees
Adaptable time off policies, including vacation days and mental health days
Annual stipends for professional development and personal care expenses
Work anniversary bonuses that increase with tenure to recognize employee contributions
401(k) retirement savings plan
Latest Apple hardware provided to support productivity
Active employee resource groups that support DEI goals and diverse talent