Shape the future of player insight as the Director of Player Experience Research with Affinity Group. Lead a global research strategy to elevate player understanding and impact across the entertainment landscape.

In this pivotal role, you will define and execute a comprehensive PX Research strategy, collaborating within a high-performing team. Engage with departments like Consumer Insights and Data & Analytics to inform key decisions that drive player outcomes. Your expertise in player research and strong leadership will guide the development of methodologies that merge quantitative and qualitative insights.

Key Responsibilities:
• Define a global PX research strategy across gaming platforms
• Lead and develop senior leaders and independent contributors




• Enhance PX research methodologies with advanced tools
• Implement research strategies for new player acquisition
• Produce executive-ready insights connecting players to business outcomes

Requirements:
• Degree in Psychology, Data Science, or related field
• 10–12+ years in player research within gaming
• 5+ years leading diverse research teams
• Robust fluency in mixed-methods research
• Experience in global, matrixed environments

Bring your passion for player experience and transformative research to drive business outcomes for Affinity Group.
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📌 Director of Player Experience Research (British Columbia)
🏢 Affinity
📍 British Columbia