Lead integrated marketing efforts at Cohere, the premier AI company, focusing on demand generation and product marketing strategies. This senior role is integral to driving enterprise opportunities and pipeline success.

As a Senior Director at Cohere, you'll oversee all aspects of integrated marketing, ensuring alignment across product marketing, web marketing, growth, and event partnerships. Collaborating with the Chief of Staff, you will harness robust analytics, set revenue targets, and drive impactful demand generation strategies to translate Cohere's cutting-edge AI offerings into tangible market opportunities.

Key Responsibilities:
• Develop and execute integrated marketing plans to meet pipeline targets
• Manage strategies for growth across multiple marketing channels
• Direct product marketing to enhance messaging and positioning




• Oversee events and partnerships for co-marketing initiatives
• Lead and mentor an established marketing team for optimal performance

Requirements:
• 15-20 years in B2B marketing within high-growth SaaS or AI companies
• Proven track record in managing marketing pipeline and demand generation
• Expertise in marketing technologies like HubSpot and Salesforce
• Experience marketing to technical buyers in relevant sectors
• Strong leadership and collaboration skills across functions

Drive innovative marketing efforts as a Senior Director at Cohere, leveraging your expertise to enhance demand generation and overall pipeline health.
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📌 Director of Integrated Marketing at Cohere (Ontario)
🏢 Cohere
📍 Ontario