Elevate customer journeys as the CRM Marketing Manager for Subscriptions at Rakuten Kobo. Drive retention, engagement, and personalization across email, SMS, and emerging channels.
Join Rakuten Kobo's CRM & Lifecycle Marketing team to oversee key customer journeys for Kobo Plus and Audiobooks. This role demands a data-driven approach to enhance customer acquisition, trial conversions, and lifetime value. Utilize customer insights to refine communications and improve experiences at all subscription stages.
Key Responsibilities:
• Develop CRM strategies for onboarding, retention, and win-back
• Optimize subscriber journeys using lifecycle marketing
• Implement segmentation and personalization strategies




• Collaborate with Analytics on customer behavior insights
• Create compelling campaigns and perform post-campaign analysis
Requirements:
• 3-5 years in CRM or lifecycle marketing
• Proven experience with retention and engagement programs
• Hands-on experience with email and push marketing
• Robust project management and communication skills
• Knowledge of marketing automation platforms
Contribute your expertise in lifecycle marketing and analytics to foster innovative experiences for Kobo subscribers.
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📌 CRM Manager for Subscriptions at Kobo (Toronto)
🏢 Rakuten Kobo
📍 Toronto