Drive market success as a Brand Manager for Bayer in Mississauga, Ontario. Leverage your strategic skills to implement impactful brand strategies while managing cross-functional collaborations. As a critical player in Bayer's marketing team, you will lead the brand planning process and manage a dedicated portfolio.
Utilize your knowledge of market dynamics and consumer behavior to develop strategies that enhance brand equity and customer loyalty. With over five years of experience in the CPG industry, your strategic thinking will support innovation initiatives and product lifecycle management. Key Responsibilities:
Develop comprehensive brand strategies and plans
Ensure brand profitability through effective P&L; management
Lead creative projects and market launch strategies
Analyze competitive landscape to identify growth prospects
Collaborate effectively with various teams and agencies Requirements:
Business or Marketing degree; MBA is a plus
CPG/FMCG marketing experience required
Familiarity with consumer research and data analytics
Robust communication and team leadership skills
Strategic mindset with high learning agility Your contributions will be vital in strengthening Bayer's brand presence and driving sustainable growth.