13 Sep
|
Saatchi & Saatchi Canada
|
Ontario
13 Sep
Saatchi & Saatchi Canada
Ontario
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behaviour and drive success for clients. S&S; is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buck'ley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.
Overview
Saatchi & Saatchi Canada has been the agency on record for Toyota for the last two decades fostering a sustainable partnership. The partnership has led to growth both for Toyota, which is a market leader in the Canadian automotive industry, as well as Saatchi that has transformed itself into a solutions oriented partner offering multitude of services across advertising functions like strategy, creative, project management and media planning.
Media Planning and Execution has played a pivotal role in ensuring that the brand communication for Toyota and other clients is delivered to the right audience at the right time with the right context. This has enable our clients to deliver the maximum impact with their media dollars while maintaining cost efficiencies to ensure that every dollar spent goes further.
Key functions performed by the Media Planning & Execution teams at Saatchi include
Traditional Media Planning – Broadcast, OOH and Print
Digital Media Planning – Video, CTV, Paid Social and Digital Display
Organic Social Planning – Content Creation, Community Management and Influencer Marketing
Data Analysis and Reporting
Ad Trafficking
This is 4-months contract internship.
Responsibilities
Digital & Social Planning
Support the planners with execution and delivery of campaigns by engaging with internal teams
Support in maintaining trackers and optimization logs to improve campaign performance
Explore opportunities to improve efficiency & impact of campaigns in market
Organic Social Planning
Support the team with ideation as needed for Content/Influencer campaigns by participating in brainstorming sessions
Community Management support across brand channels on Social Platforms
Evaluate opportunities to improve process around Community Management and Social Listening
Data Analysis & Reporting
Generate periodic reports to assist planners in making data driven recommendations to clients
Gather data across campaigns to feed established dashboards for reporting
Analyze data to identify opportunities for optimization
Communication
Document learnings, challenges, case studies and best practices
Be a part of team conversations and share out of the box ideas as needed
Understand the AI policy at Publicis and establish prompt logs to assist teams with their day-to-day responsibilities
Key Relationships & Teams
Strong working relationship with the Toyota Media planning team
Active partnership with the Organic Social Team
Partnering with cross functional teams like Account Servicing, Creative and Strategy as needed
Establishing rapport with External partners as needed
Qualifications
Strong understanding of the fundamentals of Marketing & advertising
Knowledge of the Digital and Social Media Landscape
Data Analysis, presentational and communication skills
Core aspects underpinning all skills: understanding of the automotive industry , analytical thinking, rigor, diplomatic skills, fast learner, ability to work independently and self-start, pro-active personality, good team-worker
Advanced Microsoft Office, G-Suite skills and attention to detail.
Ability to understand and adopt AI tools
Additional Information
Transparency matters to us. The salary for this position is 37,500$ per year. Actual compensation will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Saatchi is an equal chance employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.
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📌 Media Planning Intern (Ontario)
🏢 Saatchi & Saatchi Canada
📍 Ontario