Elevate customer retention as the CRM & Lifecycle Marketing Lead at Open Farm. This role focuses on optimizing post-acquisition strategies through email, SMS, and subscriptions.

Open Farm is seeking a leader with 4-6 years of experience in CRM and lifecycle marketing, particularly in DTC or ecommerce. You will manage the lifecycle marketing strategy, driving customer retention and lifetime value. Your expertise will enhance the subscription program's performance while collaborating across teams to create an effective customer journey.

Key Responsibilities:
• Own end-to-end lifecycle marketing strategies
• Drive retention and LTV as primary metrics
• Manage subscription program performance and analytics
• Develop segmentation and personalization tactics
• Collaborate on nurture streams from acquisition to lifecycle

Requirements:
• 4-6 years in CRM and retention marketing
• Proficient with Klaviyo and subscription tools
• Proven track record in retention program success
• Solid analytical and reporting skills
• Experience in people management or leadership

Shape the future of pet nutrition through skilled CRM and marketing strategies at Open Farm.
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📌 CRM & Lifecycle Marketing Lead at Open Farm (Ontario)
🏢 Open Farm
📍 Ontario