Job Description
Role Mandate:

The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution

Core Responsibilities

Campaign Planning: Supports the brand team in developing the marketing brief, including

compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in

relevant past campaign data to advise best practices

Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners for the review and

approval of creative; closely reviews creative against established brand guidelines, and

aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)

Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch

and execution aligns to campaign objectives; proactively monitors in-flight campaigns for

optimization opportunities, flags them to the team, and implements decisions; actions other

execution-related needs from the Division/Merchant teams, or local store operations,

as required

Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including

working with partners to compile campaign performance report reports with key metrics,

participating in post-mortem discussions, and documenting findings

Campaign Metrics & Tracking: Supports budget planning, development and

monitoring/updating (including status reports); updates brand/project/KPI dashboards;

contributes to research,



analysis and reporting to inform campaign activity

Billing: Oversees management of budget control report, making sure campaigns are delivered in

full against the pplanned budget. Also responsible for ensuring vendor invoices paid in a timely

manner

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal prospect/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements
Outcomes & KPIs

Delivering on day-to-day marketing activities, timeline management and plan execution

Accurate/up-to-date budget tracking and reporting

Successful execution of projects

Contribution to the achievement of campaign objectives

Key Skills & Capabilities

Balancing delivery for multiple projects in a fast-paced environment

Brand communications, creative & media strategy (traditional and digital media)

Knowledge of general marketing strategy and business principles

Developing insights from data & analytics

Project management

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📌 Brand Marketing Specialist (Ontario)
🏢 Insight Global
📍 Ontario