• Engage inbound prospects in real time through chat, form submissions, and phone inquiries
• Evaluate prospect fit and buying intent
• Conduct structured discovery and qualify prospects against Baselane's Ideal Customer Profile
• Book qualified meetings directly onto Account Executive calendars
• Own outreach, invitations, reminders, and attendee growth for monthly Masterclass sessions
• Engage Masterclass registrants and attendees post-event and convert interest into product demos
• Re-engage warm leads, past event registrants, and hand-raisers using automated workflows and personalized communication
• Maintain clean pipeline data and record prospect interactions in Attio CRM
• Use Aircall, Slack, and AI lead-scoring tools to prioritize speed-to-lead
• Refine response scripts, qualification criteria, and lead-routing playbooks with Sales Leadership
• Track and report weekly funnel metrics, including response times, contact rates, demos booked, Masterclass registrations, and opportunity conversion rates
Requirements 1–2+ years of B2B or B2C inside sales, SDR, or appointment-setting experience, ideally within SaaS, FinTech, or PropTech
Based in Toronto or the Greater Toronto Area (GTA)
Legal authorization to work in Canada
Demonstrated history of meeting or exceeding targets for booked demos, discovery calls,



or webinar/event registrations
Comfort using Attio CRM, Aircall, Slack, and AI lead-scoring and automation platforms
Ability to respond quickly to inbound leads and handle real-time chat and multi-channel inbound traffic
Excellent verbal and written communication skills
Strong objection-handling capabilities
Highly motivated and process-oriented
Energized by building productive playbooks rather than relying on static scripts
Core Competencies Demonstrates expertise in engaging prospects through various channels, qualifying leads, and maintaining accurate pipeline data. Proficient in using CRM and communication tools to enhance sales processes and drive conversions.
Highest-signal resume keywords B2B Inside Sales Experience
SaaS Industry Knowledge
Attio CRM Proficiency
Lead Qualification Skills
Excellent Communication Skills
ATS Optimization Keywords Hard Skills Lead Qualification
Sales Metrics Tracking
Pipeline Management
Multi-Channel Inbound Handling
Automated Workflows
Soft Skills Objection Handling
Motivation
Process Orientation
Industry Keywords B2B Sales
B2C Sales
FinTech
PropTech
Webinar/Event Registration
Tools & Technologies Attio CRM
Aircall
Slack
AI Lead-Scoring Tools

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📌 Sales Development Representative, SDR (Ontario)
🏢 Jobtailor
📍 Ontario