Elevate your career as a Product Marketing Owner with AppDirect. Lead the go-to-market strategy for the Business Unit while driving impactful customer marketing initiatives.

In this pivotal role, you will take charge of end-to-end product marketing for AppDirect's Business Unit. You will leverage your 3-5 years of product marketing experience in a B2B SaaS context to own positioning, competitive analysis, and execution of successful marketing strategies. Working closely with the Director of Product Management, you'll play a key role in shaping the product roadmap and contributing insights for pricing decisions.

Key Responsibilities:
• Own go-to-market strategies for product launches
• Define outcomes and track success metrics




• Collaborate on product roadmap using competitive intelligence
• Build customer marketing strategies for advocacy programs
• Manage analyst relations with firms like Gartner

Requirements:
• 3–5 years in product marketing in B2B SaaS
• Experience with competitive analysis and market research
• Robust communication skills, both written and verbal
• Ability to work autonomously across initiatives
• Familiarity with product-led growth strategies is a plus

Lead the way in product marketing, driving strategy and execution at AppDirect.
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📌 Product Marketing Owner at AppDirect (Ontario)
🏢 AppDirect
📍 Ontario