Direct Brand Manager - Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers. About the role Location: Ideal candidate would need to reside in either Calgary, Edmonton AB, Canada Travel : Ability to travel 50% of the time and work weekends.The Direct Brand Manager (DBM) role is to increase and develop the presence of the Wella brand in the professional market within their respective territory.
The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Wella's professional hair color line and the full retail collections. Responsibilities Grow the Business: 60% Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers. Grow the qualified hair color line based upon regional KPI's. Build loyalty program participation with existing and new customers. Educate Salon Business Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair. Drive "sell-through" of all monthly promotions and programs with Salon Business Consultants, stores, and salons. Ensure marketing material is current, available, and utilized appropriately. Ensure merchandising standards are enforced in salons and professional stores. Analyze data to determine strategic opportunities within geographic regions and salons. Collect and share competitive market data. Facilitate quarterly meetings with loyalty and top accounts. Document all notes,