Responsibilities

- Identify, develop, and communicate seasonal trends, colour palettes, and concept themes for Fashion and Home categories

- Research emerging consumer, product, and retail trends through market research, competitive shopping, trend forecasting, trade shows, sourcing trips, and vendor engagement

- Develop and maintain trend presentations and seasonal direction tools

- Collaborate with internal partners, vendors, and external trend resources to validate trend direction

- Improve trend and product development processes to simplify work, increase speed, and improve efficiency

- Monitor trend adoption and refine seasonal direction based on customer response and business performance

- Travel to the Ottawa Home Office, Buying Office in Laval, across North America, and overseas

Requirements

- Post-secondary education in Fashion Merchandising, Fashion Design, Business, Marketing, Retail Management, or a related field

- 3–5 years of experience in trend forecasting, product development, merchandising, buying, or a related retail role

- Experience researching and interpreting consumer, fashion, product, and retail trends

- Experience developing seasonal trend presentations, colour palettes, concept themes, or similar creative direction tools

- Experience analyzing customer, market, and competitive information

- Continuous improvement mindset with ability to simplify processes and improve efficiency

- Ability to synthesize large amounts of market and consumer information into clear recommendations





- Excellent presentation and visual communication skills

- Proficiency in Microsoft PowerPoint and Excel

- Experience with Adobe Creative Suite and trend forecasting platforms such as WGSN or similar

- Significant travel within North America and overseas on a monthly to quarterly basis

- Must be legally authorized to work in Canada and maintain authorization for the duration of employment

Core Competencies

Demonstrates expertise in trend forecasting, product development, and merchandising within the Fashion and Home categories, with a solid ability to analyze market data and communicate seasonal trends effectively. Proficient in developing visual presentations and collaborating with internal and external partners to drive trend direction and improve processes.

Highest‑signal resume keywords

- Trend Forecasting

- Product Development

- Merchandising

- Visual Communication

- Market Research

Hard Skills

- Trend Forecasting

- Product Development

- Merchandising

- Market Analysis

- Seasonal Trend Presentations

- Colour Palette Development

- Concept Theme Development

- Process Improvement

- Data Synthesis

- Consumer Research

Soft Skills

- Collaboration

- Communication

- Presentation Skills

- Continuous Improvement Mindset

- Analytical Thinking

Industry Keywords

- Fashion Merchandising

- Fashion Design

- Retail Management

- Consumer Trends

- Competitive Shopping

- Trade Shows

- Vendor Engagement

Tools & Technologies

- Microsoft PowerPoint

- Microsoft Excel

- Adobe Creative Suite

- WGSN

📌 Trend Direction Designer (Ottawa)
🏢 Jobtailor
📍 Ottawa