Lead innovative marketing strategies at DraftKings as an Integrated Marketing Manager for Casino in Canada. Drive full-funnel campaigns and connect with local audiences through insights and culture.
In this pivotal role, you will spearhead marketing initiatives, serving as the primary lead for Casino in Canada. With at least five years of experience in gaming or regulated organizations, you'll develop integrated strategies aligned with key growth metrics. Engage cross-functional teams to ensure cohesive execution of campaigns that resonate deeply with Canadian consumers.
Key Responsibilities:
• Develop marketing strategies for Casino aligned with growth metrics
• Lead full-funnel campaigns with Acquisition and Paid Media teams
• Translate brand positioning into culturally relevant local campaigns
• Activate campaigns around key tentpole and cultural moments
• Use data insights to improve marketing outcomes
Requirements:
• Minimum of five years in gaming or regulated marketing
• Robust understanding of Canadian sports and culture
• Proven experience with multi-channel campaigns
• Excellent analytical and communication skills
• Ability to manage multiple projects in fast-paced settings
Leverage your marketing expertise to elevate Casino at DraftKings and engage Canadian audiences effectively.
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