Senior Digital Marketing Manager | Toronto-based | Onsite | Entertainment, Events & Hospitality | $75k - $100k
The Company
Our client is a highly regarded hospitality and entertainment group behind an impressive portfolio of restaurants, nightlife destinations, music festivals, live events and lifestyle brands across North America. Known for creating memorable destinations and culturally relevant experiences, the business continues to expand its digital presence and customer engagement capabilities. They are hiring a Senior Digital Marketing Manager to take ownership of digital strategy, performance and customer growth across a diverse portfolio of high-profile brands and experiences.

Key Responsibilities:

Develop and execute digital marketing strategies across hospitality, entertainment, music and live events

Own paid media campaigns across Google, Meta, TikTok, YouTube, Snapchat, Spotify and Reddit

Manage budgets, audience targeting, campaign optimisation, testing and performance reporting

Drive customer acquisition, reservations, ticket sales, memberships, loyalty and online revenue

Develop email, SMS and lifecycle marketing campaigns

Lead customer segmentation, personalisation and retention initiatives

Manage and optimise corporate, venue, event and entertainment websites

Improve digital customer journeys, conversion rates, usability and SEO performance

Develop digital campaigns for concerts, festivals, nightlife and major live events

Partner with agencies, promoters, event teams, creative teams and external partners





Support digital activations for sponsorships and brand partnerships

Own SEO initiatives and monitor performance through GA4, advertising platforms and CRM reporting

Translate analytics and customer data into commercially focused recommendations

Identify opportunities across AI, automation, emerging platforms and digital technologies

Lead experimentation and continuous optimisation across the digital ecosystem

Desired Skills and Attributes

5-8 years of progressive digital marketing experience

Strong experience across paid media, performance marketing, CRM, email, SEO and analytics

Proven experience managing multi-brand digital campaigns

Strong understanding of acquisition, conversion, retention and digital commerce

Experience working with digital agencies, media partners and external vendors

Commercially minded with solid analytical and problem-solving capabilities

Excellent project management and organisational skills

Confident communicator who thrives in cross-functional environments

Experience across hospitality, entertainment, live events, music, lifestyle, retail or consumer brands is highly desirable

Familiarity with GA4,



Google Ads and Meta Ads Manager

Experience with TikTok, YouTube, Snapchat, Spotify or Reddit advertising is advantageous

Exposure to CRM and marketing automation platforms such as Tradable Bits

Experience with CMS platforms, SEMrush, Ahrefs, email and SMS platforms

Familiarity with ticketing and reservation platforms

Genuine interest in hospitality, music, entertainment, culture, technology and emerging digital trends

Curious, hands-on and comfortable working in a fast-paced creative environment

Why Join?
This is an opportunity to join an innovative and entrepreneurial organisation where digital marketing directly shapes some of the most exciting hospitality and entertainment experiences in the market.

You'll work across restaurants, nightlife, festivals, concerts, events and lifestyle brands, giving you genuine variety and the opportunity to see your campaigns come to life. The role offers significant ownership and influence without traditional people-management responsibilities, making it ideal for a senior digital marketer who wants to remain hands-on. You'll collaborate with creative, marketing, operations, events, partnerships and external agency teams while helping shape what comes next across an ambitious digital portfolio. The role is based full-time in the company's Toronto head office in Yorkville. If you're ready to build, experiment, challenge convention and drive measurable digital growth, this could be your next opportunity.

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📌 Senior Digital Marketing Manager | Toronto-based | Onsite | Entertainment, Events & Hospitality | $7 (Ontario)
🏢 White Bay
📍 Ontario