Apply content design principles to plan, develop, and deliver transparent, accessible, engaging, audience-centered digital content
Translate complex information into intuitive content experiences supporting audience needs and organizational goals
Identify content opportunities and create content across digital channels and experiences
Collaborate with cross-functional partners to translate ideas and requirements into content solutions aligned with the product backlog
Use audience insights, user needs, behaviors, feedback, and research to inform content decisions
Develop, organize, and optimize content within the organization’s content ecosystem and systems
Reuse, adapt, and connect content across channels, platforms, and audiences while maintaining consistency
Collaborate with Product Owners, designers, developers, marketers, subject-matter experts, and stakeholders throughout the content lifecycle
Support content planning and execution in alignment with product roadmaps and prioritized backlogs
Coordinate content activities, manage dependencies, identify risks, and ensure deliverables meet timelines and quality standards
Apply content standards, accessibility principles, and organizational values; conduct content reviews and testing
Define and monitor content metrics and KPIs; analyze data, feedback, and trends to improve content effectiveness
Support planning, coordination, and execution of content releases and launches
Identify opportunities to improve content processes, tools, and ways of working
Create mission-aligned digital experiences that build understanding, inspire engagement, and support vulnerable communities
Requirements Degree/Diploma in Marketing, Media or similar discipline
3 years+ of relevant experience in Content creation/Media
Expert copywriting skills
Strong video creation and editing skills
Intermediate graphic design skills




Experience with enterprise-level Content Management Systems (CMS), Digital Asset Management (DAM) systems, and Intranets
Hands-on experience with Google Analytics and Adobe Analytics
Ability to optimize content for SEO
Understanding of the content lifecycle
Experience creating content across multiple mediums and platforms, including rich media
Experience with cloud-based design and editing tools
Experience with generative tools and applications
Experience working directly with internal/external clients in a face-to-face environment
Experience working with and managing agencies and external vendors
Demonstrated organizational, interpersonal, communication, and analytical skills
Agile mindset with ability to manage priorities
Working knowledge of development process and project management is an asset
Understanding and experience working with/in Lean Agile Scrum methodology is an asset
Core Competencies Demonstrates expertise in content design and creation, utilizing audience insights and analytics to develop engaging digital content across multiple platforms. Proficient in managing content lifecycles, optimizing for SEO, and collaborating with cross-functional teams to align content with organizational goals.
Highest-signal resume keywords Content Creation
Copywriting
Video Creation and Editing
Content Management Systems (CMS)
Google Analytics
Hard Skills Content Design Principles
SEO Optimization
Graphic Design
Content Lifecycle Management
Digital Asset Management (DAM)
Rich Media Content Creation
Agile Methodology
Project Management
Data Analysis
Content Metrics and KPIs
Soft Skills Organizational Skills
Interpersonal Skills
Communication Skills
Analytical Skills
Collaboration
Industry Keywords Digital Content
Audience-Centered Content
Content Ecosystem
Content Standards
Lean Agile Scrum
Tools & Technologies Adobe Analytics
Cloud-Based Design Tools
Generative Tools
Intranets

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📌 Content Design Specialist (Ontario)
🏢 Jobtailor
📍 Ontario