ROLE: DIGITAL MEDIA ACTIVATION SPECIALIST TEAM: MEDIA LOCATION: TORONTO - HYBRID ONSITE 2X/WEEK
COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.
ROLE OVERVIEW The Digital Media Activation Specialist will work across an exciting mix of US clients across different industries providing day to day support to the wider media team, with a focus on activation and optimization of digital channels. You will need to be highly proficient in media implementation, digital media landscape, and performance marketing. This includes a solid understanding of Social Media platforms, Programmatic channels, Google Analytics and vendor management. You will need to develop strong trust-based relationships with both the client and agency team members.



You will need curiosity and common sense to keep up to date on platform and partner capabilities to identify opportunities for all clients and the team.
CORE RESPONSIBILITIES Execute hands-on, campaign management for self-service media.
Implement campaign setup including audience, campaign and ad group creation.
Act as a self-serve SME to clients, translating media performance into actionable business insights that align with client goals.
Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations.
Work directly with the team to assist with overall client planning & day to day client requests
Work directly with all media partners to book, implement and report on campaigns
With direction from the team to support the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution to implement meaningful optimizations
Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.
Awareness of client KPIs and objectives, ensuring that tracking is in place for check-ins as required.

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📌 Digital Media Activation Specialist - SALT XC (Ontario)
🏢 OpenTalent
📍 Ontario