Job Overview

We are seeking an experienced, relationship-driven Business Development Manager to grow our private home care agency's client base through referral partnerships, community outreach, and strategic market expansion. The ideal candidate has a strong understanding of the senior care industry, existing local referral relationships, and a proven ability to convert leads into long-term clients.

Duties

Referral Source Development

- Build and maintain relationships with hospitals, discharge planners, skilled nursing facilities, assisted living communities, rehab centers, physicians, and geriatric care managers
- Conduct regular in-person marketing visits to referral sources to maintain strong, ongoing relationships
- Identify and onboard new referral partners within the service area

Sales & Client Acquisition

- Respond to inbound inquiries from families and guide them through the intake process
- Conduct home assessments or family consultations alongside clinical/intake staff as needed
- Track and manage referral and lead pipeline using CRM software

Community & Market Outreach

- Represent the company at senior expos, health fairs, and support groups (e.g., Alzheimer's Association, hospice partners)
- Build relationships with elder law attorneys, financial planners, and senior placement/referral agencies
- Develop partnerships with insurance case managers, VA programs, and local Area Agencies on Aging

Strategic & Administrative

- Analyze local market trends, competitor offerings, and pricing
- Set and track KPIs including referral volume, conversion rate, client acquisition cost, and revenue growth
- Collaborate with leadership on service line expansion (e.g., dementia care, companion care tiers)
- Maintain compliance awareness (HIPAA,



state home care licensing) in all outreach materials and conversations

Reporting

- Provide weekly/monthly reports on referral activity, pipeline status, and new partnerships to leadership

Requirements

- Proven experience in business development within the healthcare or home care services sector.
- Strong negotiation skills coupled with the ability to close deals effectively.
- Demonstrated expertise in project management, with the ability to oversee multiple initiatives simultaneously.
- Knowledge of marketing strategies relevant to health services promotion and client acquisition.
- Proficiency in Salesforce or similar customer relationship management (CRM) platforms.
- Excellent communication skills for engaging diverse stakeholders and presenting compelling proposals.
- Familiarity with sales techniques, market analysis, and industry regulations related to home health services is highly desirable.

Education & Experience Requirements
- Bachelor's degree in Business, Marketing, Healthcare Administration, or related field preferred (equivalent work experience in home care/healthcare sales considered in lieu of degree)
- Minimum 2–3 years of business development, sales, or marketing experience, ideally in home care, home health, hospice, assisted living, or senior services




- Proven track record of building referral relationships in a healthcare or senior services setting highly preferred

Certifications / Licenses
- No clinical certification required (non-clinical role); the following are a plus:
- Certified Senior Advisor (CSA)
- Certified Dementia Practitioner (CDP) — practical if the company offers memory care/dementia services
- Home care agency administrator or state-specific home care compliance training, if required by state
- Must complete any state-mandated background check / fingerprinting required for home care agency staff
- HIPAA training/certification (can be completed during onboarding if not already held)

Driving & Vehicle Requirements
- Valid driver's license in good standing
- Reliable personal vehicle for daily travel to referral sources, community events, and client homes
- Proof of active auto insurance meeting state minimum liability requirements
- Clean driving record (typically no more than 1–2 minor violations in past 3 years; no DUI/reckless driving convictions)
- Mileage reimbursement or vehicle allowance provided (per current IRS mileage rate or flat monthly allowance)

Physical & Other Requirements
- Ability to travel locally up to 80–90% of the time within the service territory
- Occasional evening/weekend availability for community events or referral partner functions
- Comfortable entering healthcare facilities and private homes as part of outreach activities

Join us as a Business Development Manager and play a vital role in transforming lives through compassionate, innovative home care solutions! Pay: $44,358.90-$54,000.00 per year

Benefits

- Casual dress
- Flexible schedule
- Mileage reimbursement
- Work from home

Work Location: Hybrid remote in Mississauga, ON

📌 Business Development Manager - Home Care Services (Mississauga)
🏢 Corelia Health
📍 Mississauga