About WrightPlan

WrightPlan is a growing company specializing in software solutions for the crane & rigging, machinery moving, and specialized construction industries. We streamline complex workflows and enhance operational efficiency for our clients, providing them with software to manage their projects more effectively and drive profitable growth.

Overview

Are you someone who lights up in a conversation with a stranger? Do you thrive on the challenge of turning a cold call into a booked meeting? Are you looking for a role where your communication, hustle, and persistence directly drive results you can measure?

We're looking for a results-driven Business Development Representative to generate and qualify high quality leads that directly fuel WrightPlan's sales pipeline. You'll combine curiosity, persistence, and process to uncover opportunities, build meaningful conversations, and hand off well-qualified prospects to our Sales team. This is a full time position, based in our Waterloo, Ontario office.

The role is ideal for someone who thrives in a metrics-driven environment and loves seeing their outreach directly translate into real business impact.

During onboarding, this role will be based in the office. After three months, it transitions to a hybrid schedule with three in-office days per week.

Your Responsibilities:

- Pipeline Generation & Qualification
- Identify and engage decision-makers through targeted outreach (phone, email)
- Execute structured, multi-touch cadences that create awareness and drive interest
- Qualify prospects based on business pain points, buying readiness, and alignment with WrightPlan's solutions
- Consistently hit and exceed monthly KPIs for meetings booked, qualified leads, and pipeline contribution

Daily Execution & Reporting

- Maintain an expected dial quota per day to book 4 qualified meetings a week (approx. 30 dials per day)
- Schedule a minimum of one discovery call booked per workday




- Submit prospecting data to keep the Sales team updated end of each workday, including date, calls dialed, connected calls, and meetings booked, to assist with their sales process
- Maintain disciplined CRM hygiene to ensure visibility, accurate follow-ups, and clean notes on interested prospects.
- Collaboration & Continuous Improvement
- Partner with Marketing to refine messaging and campaigns that convert
- Provide feedback to Marketing and Sales on lead quality, objections, and buyer trends
- Use data to assess your own performance and iterate on outreach strategy regularly
- Embrace coaching and training to continuously improve conversion ratios

What You Bring:

- 2+ years of B2B experience as a BDR/SDR or in sales pipeline generation
- Proven ability to create qualified opportunities that lead to closed deals
- Exceptional communication, persistence, and organizational skills
- Experience with Salesforce, HubSpot, Salesloft, or similar tools and leveraging the reporting to drive outcomes
- A self-starter who thrives on targets, ownership, and teamwork

What We Offer:

- Competitive base salary plus commission structure with real earning potential
- Success is measured by the number of qualified meetings booked toward your quota
- Comprehensive health, dental, and vision and other related benefits
- Flexible hybrid work after onboarding
- A supportive, high-performance team where results are recognized and celebrated
- Regular company social and team events

Job Types: Full-time, Permanent Pay: From $52,000.00 per year

Benefits

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Application question(s):
- Are you located in or around the Waterloo Region?
- Do you have experience using CRM tools such as HubSpot, Salesforce, or Salesloft?
- Can you share an example of how you’ve grown or qualified a sales pipeline in a prior role?

Experience:
- Sales: 2 years (required)

Language:
- English (required)

Work Location: Hybrid remote in Waterloo, ON N2J 3H8

📌 Business Development Representative (Base + Commission) (Waterloo)
🏢 WrightPlan
📍 Waterloo