Good Behaviour is a growing ice cream and submarine sandwich concept with three Toronto locations. Founded by Chef Michael Lam and Eric Chow, we’re entering our next phase of growth and are looking for an Executive Assistant to the Co-Founder who can help turn a fast-moving, founder-led business into a more organized, efficient and scalable one.

This is not a traditional “keep the calendar organized and wait for instructions” EA role.

You’ll work closely with Michael throughout his working day, moving between our locations, meetings, projects and day-to-day operations. Your job is to create clarity, keep things moving, and take work off his plate.

The right person is sharp, highly reliable, proactive, organized, curious and comfortable with urgency. You should be someone who sees something that needs to get done and thinks, “I’ll handle it,” rather than waiting to be asked.

As you gain context and trust, we want you to become someone who can confidently say:

“You don’t need to be involved in this. I’ve got it.”

What You’ll Do

Founder Support & Execution

- Work alongside the Co-Founder throughout the working day to organize priorities and keep important work moving
- Maintain a clear view of outstanding tasks, commitments, deadlines and follow-ups
- Follow up with staff, partners and collaborators to make sure things actually get done
- Coordinate meetings, prepare agendas, take notes and turn conversations into clear next steps
- Identify what requires the founder’s involvement, and what doesn’t
- Protect the founder’s time by taking ownership of appropriate tasks and removing unnecessary noise
- Help reprioritize when plans change and flag what needs to move, what needs attention and what can wait

Projects & Systems

- Take high-level ideas and turn them into organized plans, timelines, task lists and first drafts
- Help build and improve SOPs, internal processes and systems
- Organize information so it is easy to find, understand and act on
- Coordinate projects across our three locations and different teams
- Identify recurring problems and help build better systems so they stop happening
- Assist with presentations, documents, research, onboarding and special projects
- Help move projects from “we should probably do this” to “it’s done”

AI, Technology & Automation





- Use AI as a core part of how you work, not simply as an occasional tool
- Use ChatGPT, Claude and other technologies to work faster and smarter
- Build custom GPTs, AI workflows and internal tools
- Use AI to create SOPs, organize information, develop project plans, build presentations and summarize research
- Identify repetitive or manual work that can be automated or improved
- Help Good Behaviour continually find better ways of working

We are specifically looking for someone who naturally asks: “Why are we doing this manually?”

Business & Operations

- Develop a strong understanding of our stores, food and service operations, staffing, customers, brand and ongoing projects
- Understand how the founders work together and how decisions are made
- Learn what matters to the business and why
- Coordinate between Westmoreland, Queen and Gerrard as needed
- Help keep operational and project priorities moving without requiring constant direction
- Travel between locations with the founder as part of the normal working day

What We’re Looking For

- Proven experience in an executive assistant, administrative, operations or similar execution-focused role
- Exceptional reliability and follow-through, if you say you’ll do something, it gets done
- Strong organizational skills and the ability to manage multiple priorities at once
- Genuine sense of urgency, you move things forward without being chased
- Sharp, curious and able to learn quickly
- Highly proactive and comfortable taking initiative
- Strong judgment and situational awareness
- Comfortable asking questions, offering an opinion and recommending a better approach when appropriate
- Comfortable working in an environment where priorities can change quickly and not everything has a defined process
- Strong written and verbal communication across Gmail, Google Calendar, Discord/Slack and other platforms




- Strong Excel skills and the ability to learn current software quickly
- Experience with AI tools such as ChatGPT or Claude, this is a requirement, not a bonus
- Hospitality, food service or multi-location operations experience is an asset, but not required

What This Role Is Not This probably isn’t the right role for you if you:

- Need constant direction before getting started
- Prefer a highly structured corporate environment with clearly defined daily tasks
- Are uncomfortable when priorities change
- Wait for someone else to solve problems
- Are primarily looking for a traditional administrative role
- Are highly organized but need to be told exactly what to do
- Don’t have an interest in using AI and technology to improve how you work

We would rather hire someone who is sharp, hungry and willing to try than someone who simply looks organized on paper. Over time, we want this person to become an increasingly trusted part of the business, someone who can keep projects, priorities and the founder’s side of the business moving even when the founder isn’t available. This is an opportunity to grow with Good Behaviour as we enter our next phase. If you want to be more than an administrator, if you want to build systems, execute, solve problems and become an important part of a growing business, we’d like to hear from you!

Please submit your resume and a cover letter explaining why this role is a good fit for you and an example of a time you took initiative and solved a problem without being asked. Only candidates with cover letters and answers to the pre-screening questions will be considered. Thanks for taking the time to consider the position!

Job Types: Full-time, Permanent

Pay: From $60,000.00 per year

Benefits

- Discounted or free food
- Flexible schedule
- Paid time off
- Store discount

Application question(s):
- Give one specific example of something you have improved, automated, organized, or built at work without being asked to do it.
- Imagine the founder says on Wednesday: “We should probably start thinking about our Christmas stuff.” What would you do next?
- What do you want to learn or become better at over the next 1–2 years?

Experience:
- Hospitality: 1 year (required)
- Administrative: 1 year (required)

Work Location: In person

📌 Executive Assistant to the Co-Founder (Toronto)
🏢 Good Behaviour Ice Cream
📍 Toronto