About STÄRK Fitness

STÄRK Fitness is a premium semi-private coaching company in Toronto's Beaches.

We help busy professionals, business owners, parents and adults 35+ become stronger, move better, improve their health and have more energy for the things that matter most in their lives.

We are not a traditional gym.

Our business is built around coaching, client results, community and delivering an exceptional experience.

We're now bringing our marketing operation in-house and are looking for someone who can take ownership of the STÄRK marketing engine.

The Role

We are looking for a Growth Marketing & Media Manager who can combine:

MARKETING STRATEGY + CONTENT CREATION + PAID ADVERTISING + CRM EXECUTION + EVENT MARKETING

This is NOT simply a social media manager position.

You will be responsible for helping STÄRK generate attention, leads, appointments and new clients while documenting the people, stories, coaching and community that make our company different.

You should be comfortable going from:

IDEA → CAMERA → EDIT → POST → ADVERTISEMENT → LANDING PAGE → LEAD → DATA → IMPROVEMENT without needing someone to constantly tell you what to do next.

What You Will Own1. CONTENT STRATEGY & CREATION

You will be responsible for planning, capturing, producing and publishing STÄRK's weekly organic content.

This includes

- Short-form video / Reels
- Client testimonials
- Training footage
- Educational content
- Coach-led content
- Community and lifestyle content
- Photography
- Behind-the-scenes content
- Promotional campaigns
- Event coverage

You should understand how to capture great footage efficiently and turn one filming session into multiple usable marketing assets. 2. PHOTOGRAPHY & VIDEOGRAPHY

You will be responsible for documenting the STÄRK brand, coaching experience, client success and community through photography and video.

You must have experience with photography and/or videography.

You will regularly capture

- Clients
- Coaches
- Training sessions
- Testimonials
- Events
- Workshops
- Community experiences
- Before/after stories
- Promotional campaigns

You do not need to be a Hollywood filmmaker. You do need to understand framing, lighting, audio, storytelling and how to make a premium local brand look good.

3. VIDEO EDITING & CONTENT PRODUCTION

You will be responsible for turning raw footage into polished, high-quality marketing assets.

You should be comfortable creating short-form content using tools such as:

- CapCut
- Adobe Premiere
- Final Cut
- DaVinci Resolve
- Similar editing software

Strong hooks, pacing, subtitles and storytelling matter more to us than flashy effects. 4. META PAID ADVERTISING

You will be responsible for managing and improving STÄRK's paid advertising through Meta Ads Manager.

Responsibilities include

- Campaign creation
- Lead-generation campaigns
- Audience creation
- Retargeting
- Creative testing
- Campaign optimization
- Budget monitoring
- Tracking cost per lead
- Tracking booked appointments
- Reporting on customer acquisition performance

We are not looking for someone whose Meta experience consists of clicking "Boost Post." You should understand how to identify winning creative, diagnose poor-performing campaigns and make informed changes based on data.

5. GOHIGHLEVEL CRM & FUNNEL MANAGEMENT

You will be responsible for making sure our advertising and marketing campaigns properly connect to GoHighLevel and move leads through our funnel.

Experience with GoHighLevel is highly significant.

You should understand or be capable of learning quickly:

- Forms
- Landing pages
- Calendars
- Tags
- Pipelines
- Opportunities
- Workflows
- Automations
- Lead attribution
- Email campaigns
- SMS campaigns
- Lead notifications





You should understand how a prospect moves from: ADVERTISEMENT → FORM → CRM → FOLLOW-UP → APPOINTMENT → SALE and be capable of identifying when that process is broken.

6. EMAIL & SMS MARKETING

You will be responsible for supporting current campaigns with email and SMS communication through our existing database.

This may include

- Promotional campaigns
- Event invitations
- Lead-nurture campaigns
- Reactivation campaigns
- Referral campaigns
- Community announcements
- Offer launches

Strong ideas should be repurposed intelligently across: SOCIAL → ADS → EMAIL → SMS → LANDING PAGES rather than recreating everything from scratch.

7. EVENT MARKETING & EVENT DOCUMENTATION

STÄRK runs workshops, community events, challenges and member experiences throughout the year.

You will be responsible for helping plan, promote, execute and document these events.

This includes

- Event planning
- Promotional campaigns
- Registration campaigns
- GoHighLevel event setup
- Photography
- Videography
- Testimonials
- Recap content
- Post-event follow-up
- Repurposing event footage into future marketing

Our goal is not simply to "host events." Events should improve at least one of the following:

LEAD GENERATION, REFERRALS, RETENTION, COMMUNITY, CLIENT EXPERIENCE OR CONTENT CREATION.

8. CAMPAIGN PLANNING

You will be responsible for working ahead of the marketing calendar and making sure upcoming campaigns are prepared before they need to launch.

This includes coordinating

- Offers
- Organic content
- Paid advertising
- Photography/video
- Landing pages
- GoHighLevel campaigns
- Email
- SMS
- Events
- Referral campaigns

We do not want to discover on Monday morning that we need a campaign launched Friday. 9. PERFORMANCE TRACKING & REPORTING

You will be responsible for measuring marketing performance and recommending what STÄRK should do next.

You should monitor

- Organic inquiries
- Leads
- Leads by source
- Cost per lead
- Booked consultations
- Cost per booked consultation
- Customer acquisition cost
- Meta advertising performance
- Campaign conversion
- Event registrations
- Referral activity
- Content performance
- Marketing contribution to revenue

You should be comfortable looking at numbers and explaining: WHAT WORKED?

WHAT DIDN'T?

WHY?

WHAT SHOULD WE DO NEXT?

10. MARKETING ASSET MANAGEMENT

You will be responsible for building and maintaining an organized library of STÄRK marketing assets.

This includes

- Raw footage
- Finished videos
- Photography
- Testimonials
- Client transformations
- Advertising creative
- Evergreen content
- Event footage
- Hooks
- Campaign assets

We want to create a growing internal media library that becomes more valuable over time. What A Typical Week Looks Like

This is approximately a 20–24 hour/week position.

Your week will normally include:

- One weekly marketing planning session
- One or more on-site photography/video capture blocks
- 4–6 high-quality short-form content pieces
- Photography and client-story capture
- Publishing and repurposing content
- Meta campaign monitoring and optimization
- Creating new paid-advertising creative
- GoHighLevel campaign and funnel management
- Upcoming event planning
- Email/SMS campaign support
- Marketing analytics and performance reporting

You will work ahead of the calendar.

What Success Looks Like





You will not be judged simply by follower growth.

We care about

- Consistent quality content
- Qualified leads
- Cost per lead
- Booked consultations
- Cost per appointment
- Customer acquisition cost
- Advertising return
- Organic inquiries
- Event registrations
- Referrals
- Client proof captured
- Campaigns launched on time
- Accurate CRM tracking
- Increasing marketing efficiency

Who We're Looking For You may be a great fit if:
- You are highly creative but also organized
- You understand direct-response marketing
- You can confidently operate a camera
- You enjoy filming people and telling stories
- You can edit short-form video
- You understand Meta Ads
- You have experience with GoHighLevel or another advanced CRM
- You understand funnels
- You can manage multiple campaigns without losing track of details
- You enjoy events and community marketing
- You take initiative
- You bring ideas instead of waiting for instructions
- You enjoy being measured against clear outcomes
- You want to help build something rather than simply complete assigned tasks

This Role Is Probably NOT For You If...

You primarily want to

- Make pretty Instagram posts
- Chase followers and likes
- Create content with no business purpose
- Wait for someone else to give you every idea
- Avoid looking at performance data
- Avoid paid advertising
- Avoid CRM systems
- Work exclusively from home
- Film generic workout montages with trending audio and call it marketing

We're looking for someone who understands that creative work ultimately needs to move the business forward. Experience We'd Love To See

Experience in several of the following is preferred:

- Meta Ads Manager
- GoHighLevel
- Photography
- Videography
- Short-form video editing
- Content strategy
- Social media management
- Email marketing
- SMS marketing
- Funnel building
- Direct-response marketing
- Fitness / wellness marketing
- Event marketing
- Local business marketing

You do not need to be world-class at every category. You do need to be highly competent in content creation and have enough marketing knowledge to manage campaigns intelligently.

First 90 Days

During your first 90 days, we expect you to help us build a repeatable internal marketing system.

By the end of the first 90 days, we want:

- A predictable weekly content engine
- A growing photo/video library
- Consistent paid advertising
- New advertising creative being tested regularly
- Clean GoHighLevel campaign tracking
- A functioning marketing calendar
- Repeatable event-marketing systems
- Weekly KPI reporting
- A clear understanding of what messages and campaigns are producing results

Our goal is that over time you require less direction, not more.

Compensation

$30–$40/hour

Approximately 20–24 hours per week, depending on experience, capabilities and responsibilities.

There is potential for this position to grow as the company grows.

How To Apply

Please do NOT send only a résumé.

We want to see what you can actually do.

Please include

- Your résumé
- A portfolio or examples of photography/video work
- Examples of social media content you've created
- Any Meta advertising experience
- Any GoHighLevel experience
- An example of a campaign, business or brand you helped grow

In your application, answer this question: If STÄRK gave you four hours inside our gym with access to coaches and clients, what content would you capture and how would you turn it into a week of marketing?

Applications without examples of previous work may not be considered.

STÄRK Fitness

Toronto Beaches / East Toronto

Everyone Stronger.

Pay: $30.00-$40.00 per hour

Perks

- Flexible schedule
- Work from home

Work Location: Hybrid remote in Toronto, ON M4E 2C8

📌 GROWTH MARKETING & MEDIA MANAGER (Toronto)
🏢 Stärk Fitness
📍 Toronto