Rose Up Fitness is a recent training facility opening in Alliston. We help adults get stronger, healthier and more confident through coaching that’s built around the person in front of us—not a one-size-fits-all class.

We were founded by a Canadian Olympic gold medalist, and that background is why the coaching standard here is high. But this isn’t an elite-only gym. It’s built for people who are ready to start, whatever level they’re at.

We’re not a traditional big-box gym. Members receive individualized programming, attentive coaching and a community that genuinely notices when they show up.

As we prepare to open, we’re looking for a passionate and experienced Head Coach who wants to help establish our coaching standards, lead the adult training experience and build something meaningful from the ground up.

The Role The Head Coach leads the delivery and quality of Rose Up’s adult coaching programs. This person will coach small-group personal training sessions, support members throughout their fitness journey and help create a consistent, welcoming and high-quality experience.

This is a hands-on leadership position for someone who genuinely loves coaching, takes pride in helping other coaches improve and wants to grow alongside a new fitness company.

Responsibilities

Coaching duties

- Deliver high-quality small-group personal training sessions
- Lead adult strength, fitness and movement-based coaching
- Conduct consultations, fitness assessments and progress reviews
- Build and adjust individualized training programs
- Provide members with clear coaching, feedback and motivation
- Modify exercises appropriately for different abilities, limitations and goals
- Build genuine relationships with members and support long-term retention
- Create a protected, professional, inclusive and encouraging training environment

Head Coach duties
- Help establish and maintain the Rose Up coaching standard
- Support the development,



mentorship and accountability of other coaches
- Observe coaching sessions and provide constructive feedback
- Help ensure programming and coaching are delivered consistently
- Support staff onboarding and practical coach training
- Work with the Studio Manager to improve the member experience
- Help manage the adult coaching schedule and session coverage
- Support member events, workshops and community initiatives
- Keep the facility, training floor and equipment organized and clean
- Contribute ideas as Rose Up’s programs, systems and team continue to grow

Who We’re Looking For

Someone who

- Genuinely cares about helping people improve their health and confidence
- Is an excellent coach who can also help other coaches develop
- Leads by example and takes ownership
- Builds strong, lasting relationships with members
- Brings energy, professionalism and attention to every session
- Is organized, dependable and comfortable communicating with a team
- Understands how to coach people with different experience levels and goals
- Values individualized coaching over one-size-fits-all programming
- Wants to help build a strong team and company culture
- Is excited by the opportunity to build something from the ground up
- Wants to grow with Rose Up Fitness long-term

Qualifications

REQUIRED

- Recognized Personal Training Certification such as NASM, CanFitPro, CSEP-CPT, ACE, ISSA, ACSM, NSCA-CPT or equivalent
- Current CPR/AED Certification
- Minimum two years of personal training or strength-and-conditioning experience




- Experience leading small-group or group training sessions
- Experience creating and adjusting training programs
- Strong communication, leadership and interpersonal skills
- Ability to coach adults with a wide range of fitness levels, needs and goals
- Demonstrated professionalism, reliability and attention to detail

ASSETS
- Degree in Kinesiology, Exercise Science, Human Kinetics or a related field
- Previous experience as a Head Coach, Lead Coach or coaching mentor
- Experience conducting consultations and fitness assessments
- Experience supporting member retention and client relationships
- Experience coaching individuals returning from injury
- Additional certifications in strength and conditioning, mobility, nutrition or corrective exercise
- Experience coaching youth athletes

Successful candidates will be required to provide a satisfactory Vulnerable Sector Check prior to employment.

What We Offer

- Employee benefits
- Performance bonus opportunities
- Professional development and continuing education support
- Leadership and career-growth opportunities
- The opportunity to influence Rose Up’s programs and coaching standards
- The chance to help recruit, develop and shape a growing coaching team
- A supportive environment where coaches receive coaching and development too
- The opportunity to help build a current fitness company from the ground up
- The chance to make a meaningful impact on members and the Alliston community

HOW TO APPLY

Send us the following

- Resume
- Cover letter explaining why you would be a strong fit for the role
- Relevant certifications
- A brief description of your coaching philosophy
- Details of your experience coaching adults and leading other coaches

[email protected] We want Rose Up to be a place where people grow—members and staff both. That’s what we’re building toward.

Pay: $45,000.00-$50,000.00 per year

Work Location: In person

📌 Head Coach (Alliston)
🏢 Rose Up Fitness
📍 Alliston