About us The Big Bounce Theory is Edmonton's premier family-owned inflatable and event attraction company. Since 2017, we've brought bouncy castles, obstacle courses, Canada's only mobile Ninja Warrior course, the Toxic Meltdown ride, a trackless train and LED mini golf to thousands of birthdays, school events, corporate parties, festivals and community celebrations across the Edmonton region. We're growing, with a major expansion on the horizon, and we need someone to own our marketing, and tell our story every day.

The role

You'll be our marketing team, working directly with the owner. Your job is simple to describe and fun to do: keep The Big Bounce Theory in front of Edmonton families, community leagues and businesses, turn attention into bookings, and make our brand look as valuable online, as our events are in person. This is a hands-on role. Some weeks you'll be building ad campaigns and reading analytics; some weekends you'll be at an event with a camera capturing the content that makes those campaigns work.

What you'll do

- Run our social media (Facebook, Instagram, You Tube): plan the content calendar, shoot and edit photo and video at real events, write posts and reels that get parents sharing and booking.
- Build and manage paid campaigns on Meta and Google Ads targeted at Edmonton-area families, community leagues, daycares and corporate event planners, and optimize them for cost per booking, not just clicks.
- Write and send our email newsletters and seasonal promotions in Mailchimp (spring/summer booking season, community days, holiday parties, Canada Day) and grow the list.
- Keep thebigbouncetheory.ca current with our new attractions, pricing, photos, seasonal pages,



and basic SEO so we rank for "bouncy castle rental Edmonton" and everything like it.
- Design graphics, ads and event signage in Canva or Adobe that match our brand.
- Manage our Google Business profile and reviews, and ask happy customers for the five stars we earn.
- Track what's working using Google Analytics, Meta Ads Manager and our booking system, and give the owner a short monthly report with what to do next.
- Keep an eye on competitors, seasonal trends and new platforms, and bring us ideas.

What you bring

- 1–3 years of hands-on digital marketing experience (agency, small business or in-house).
- Real skill with Meta Ads and Google Ads, including audience targeting and reading results with proof of success.
- Comfortable shooting and editing short-form video on a phone; you know what stops a scroll.
- Working knowledge of WordPress, basic SEO, and Mailchimp or a similar email platform.
- Graphic design ability in Canva, Photoshop or Illustrator.
- Clear, friendly writing in the voice of a fun family brand.
- Organized and self-directed: you'll set your own week and own the results.
- Valid driver's licence and flexibility to attend occasional weekend events for content.

Nice to have

- Experience marketing events, recreation, family entertainment or a rental business.
- Familiarity with events and entertainment bookings.
- Photography or video editing skills beyond the basics (CapCut, Premiere, Lightroom).

Pay: $40,000.00-$50,000.00 per year

Benefits

- Casual dress
- Company events
- On-site parking
- Paid time off

Ability to commute/relocate:
- Edmonton, AB: reliably commute or plan to relocate before starting work (required)

Experience:
- Content marketing: 1 year (preferred)

Licence/Certification:
- Driving Licence (required)

Work Location: Hybrid remote in Edmonton, AB

📌 Marketing Coordinator (Edmonton)
🏢 The Big Bounce Theory
📍 Edmonton