Overview of the role: PolicyMe is building a simpler, more affordable insurance experience for Canadian families. Our website is where customers learn, build trust, and take the next step toward coverage. We’re hiring a Marketing Designer, Web to raise the visual quality of that experience.

You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch. Most of your work will be web and CMS-based, with select opportunities to support campaign creative, slides, ads, email UI, and other brand assets. This is not a product-design, UX-research, or front-end developer role.

We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more. What you'll be doing: Design and ship great marketing web experiences - Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.

- Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
- Design recent components when needed, extending our design system in a cohesive, reusable way.
- Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required) with the same care as major launches.
- Bring a point of view to how PolicyMe shows up visually. As a startup, you’ll have meaningful input into the evolution of our web and marketing design identity, in partnership with Growth and Design leadership. Own CMS quality and publishing - Learn and use our CMS and Webflow environment to build, update, and publish pages.
- Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
- Maintain and improve reusable Figma and CMS components, templates, and guardrails so the team can ship faster without compromising quality. Lead implementation with development agencies - Create complete handoffs for Webflow/development partners, covering interaction states, edge cases, annotations, and walkthroughs.
- Manage design feedback through implementation and ensure launched work matches the intended experience.
- Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies,



and keep projects moving. Be involved in Growth’s broader creative work - Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
- Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed, while applying strong human judgment to every final output.

What we are looking for: Need to have’s:

- 2–4 years of experience in marketing, web, brand, or related digital design. Exceptional portfolios matter more than an exact number of years.
- A portfolio made up of highly polished marketing websites or landing pages, plus evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.
- Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.
- Experience in a CMS or no-code/low-code site builder. Webflow experience is welcome, not required.
- The ability to work within and thoughtfully extend an existing component system—not simply make one-off pages.
- A meticulous, reliable approach to quality and a willingness to own both high-visibility launches and routine CMS/site-maintenance work.
- Clear communication: you can write useful specs, give developers actionable feedback, and work effectively with non-design partners.
- Comfort juggling concurrent requests, making practical trade-offs, and using AI tools to increase speed without lowering the craft bar. Nice to have’s:
- Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
- Basic HTML/CSS literacy.
- Experience briefing, reviewing, or QAing agency or freelance developer work.
- Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
- Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Why join us

- Generous PTO - 20 vacation days
- A comprehensive benefits plan with premiums paid in full by PolicyMe
- Investment in your professional development,



including an L&D; budget, AI tooling budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
- An extremely high performing, low-ego, remote-first team that is truly disrupting an old industry
- Option to work from home or our Toronto-based office (bonus: we cover the costs to bring all our employees in-person twice a year for experiential socials!)
- Access to stock options based on performance
- Compensation:The total target cash compensation for this role is$95,000–$115,000 CAD, based on experience. We’ll walk through the details together during the interview.

About PolicyMe: At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options.

Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians. We are proud of the team we’ve built and are excited for those that are yet to join us.

We operate with a remote-first culture, attracting top talent from across Canada. If you’re looking for a fast-paced, collaborative environment, working alongside incredibly ambitious yet humble humans, we may be the right place for you! To learn more, visit www.policyme.com.

Additional Notes

- Job Vacancy: This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience.
- Commitment to Equal Opportunity: PolicyMe is an equal opportunity employer. We welcome applicants of all backgrounds and provide fair consideration regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability.
- Accessibility Statement: We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in /"Additional Information/" section of your application. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

📌 Marketing Designer, Web (Toronto)
🏢 PolicyMe
📍 Toronto