Marketing Specialist- CRM & Web

Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.

We acknowledge, with deep respect and gratitude, our home on the side of Sacred Buffalo Guardian Mountain. In the spirit of respect and truth, we honour and acknowledge the Banff area, known as “Minhrpa” (translated in Stoney Nakoda as “the waterfalls”) and the Treaty 7 territory and oral practices of the Îyârhe Nakoda (Stoney Nakoda) – comprised of the Bearspaw, Chiniki, and Goodstoney Band – as well as the Tsuut’ina First Nation and the Blackfoot Confederacy comprised of the Siksika, Piikani, Kainai. We acknowledge that this territory is home to the Shuswap Nations, Ktunaxa Nations, and Metis Nation of Alberta, District 4.

We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place.

The Opportunity

The CRM (Customer Relationship Management) and Web Marketing Specialist is Banff Centre’s specialist in planning and executing intelligent audience experience journeys across email and the website. Banff Centre is undergoing a transformation in the way our systems and data work together, and this position supports in the goals of sophisticated communications and offerings. The CRM & Web Marketing Specialist unifies data, develops and implements email marketing campaigns, develops .com plans, and supports ongoing analytics efforts through CRM expertise. This role will support optimizing the web experience across departments, including for program recruitment and participants, fundraising and donors, conferences, hotels, hospitality, and ticket buyers. The work ranges from website content updates and management to driving web projects, and execution of content campaigns on banffcentre.ca. The work ranges from content management to working with our internal developer partners in prioritizing and managing .com development.

Roles and Responsibilities

Reporting to the Director of Marketing, below are some key accountabilities:

Website

- Support content updates to the site, ranging from page creation, updating sections of the site to be timely and relevant
- Conversion rate optimization: implement changes to improve conversion ranging from email sign up, hospitality, conferences, fundraising, event ticket purchases, and program applications
- Support ecommerce store, including communicating with multiple departments for product distribution
- Participate in committee work and project work as needed, with a focus on change management for digital platforms

CRM

- Partner with vendors on optimizing usage of the CRM platform across teams




- Contribute to CRM onboarding plan, setup and execution
- Play a key role in communicating across teams the importance of utilizing the CRM platform
- Support the execution of email campaigns across Banff Centre teams to ensure any outbound email campaign could utilize the CRM platform

Operations

- Analytics - Utilizing CRM and campaign channel data, collaborate on the development of a segmentation plan, maintain segment data, support the execution of segmented campaigns, and enhance reporting with this audience data
- Maintain regular email and multi-channel reporting, and enhance ongoing campaigns with deeper analysis
- This position has extensive internal and external contact including graphic designers, photographers, advertising representatives, staff, faculty, and administration. Contacts extend across Canada and around the world.
- This position requires tact, discretion and exceptional service delivery.
- This role is empowered to make decisions and direct others across campus on matters related to email optimization and website content.
Other related duties as assigned

- Qualifications and Educational Requirements

- 3 or more years of related CRM / email / automation marketing, including hands-on day-to-day execution of email campaigns.
- Experience in project managing and delivery of desktop and mobile web projects, including coordinating with multiple departments and content creators
- Undergraduate degree or diploma in Marketing, Communications, or a related field, or related experience
- Strong attention to detail and time management skills to manage multiple tasks and projects
- A self-starter with the ability to work under broad direction without close supervision
- A fundamental ability to manage content production workflows for website content teams
- Experience or understanding of using Looker or Funnel.io for web and email performance
- Experience with platforms like Drupal, Mailchimp, Wordfly, Project 2, Salesforce, Tessitura, Audience View is an asset.
Experience with the arts organizations, or a post-secondary institution is an asset.

- Employment Terms & Benefit

- In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
- The annual salary for this position is is between $56,388 - $59,196, depending on experience,



based on working 40 hours per week.
- Hybrid work environment (3 days in the office, 2 days remote)
- The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
- Benefits of working at Banff Centre are:
- Employee Assistance Program
- Professional development
- Staff cafeteria and restaurant discounts
- Onsite fitness facility at a discounted rate - first month free for new staff!

Application Process

- We are accepting applications for the Marketing Specialist- CRM& Web position until a suitable candidate is found.
- Please submit your documents in one PDF document
- Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a transparent record before a final job offer can be finalized.
- Visa Requirements: Candidates must be legally eligible to work in Canada.

Banff

Centre is unable to assist candidates in obtaining Canadian work authorization

Commitment to Diversity

Banff Centre for Arts and Creativity is committed to creating an equitable, diverse, and inclusive campus for students, faculty, staff and visitors. Guided by our values, Banff Centre is rooted in Alberta with provincial, national and global impact. Our strength arises from inclusion; the diversity of people, ideas, perspectives, and cultural backgrounds in our work and team.

We encourage women; First Nations, Métis and Inuit persons; members of visible minority groups; persons with disabilities; persons of any sexual orientation or gender identity and expression to apply.

Privacy Statement

Banff Centre is a public body pursuant to the Protection of Privacy Act (Alberta) (“POPA”) and the Access to Information Act (“ATIA”). All of your personal information collected by Banff Centre, including personal information collected through third-party contractors or platforms, in relation to the creation of your candidate profile and submission of a job application, is collected pursuant to section 4(c) of POPA for the purpose of administering your candidate profile, evaluating your eligibility for a position(s) at Banff Centre, and communicating with you about your application. Your personal information may be disclosed, as required, pursuant to ATIA or other applicable law, to satisfy reporting requirements, or for statistical, funding, planning or research purposes.

If you have any questions about the collection, use or protection of this information, please contact the Privacy Coordinator at [email protected], 107 Tunnel Mountain Drive, Box 1200, Banff Alberta, T1L 1H5, (phone hidden).

📌 Marketing Specialist- CRM & Web (Banff)
🏢 Banff Centre for Arts and Creativity
📍 Banff