The Operations Manager is responsible for overseeing the day-to-day operations and overall performance of the F45 studio. This role ensures the studio is operating efficiently, the team is performing at a high level, members are receiving an exceptional experience, and sales and retention targets are being achieved.

The Operations Manager will lead and support the Head trainer and training team while maintaining a strong focus on member experience, sales, retention, staffing, studio standards, and financial performance.

The ideal candidate is an energetic, organized, accountable leader who enjoys working with people and has a strong understanding of fitness, sales, customer service, and business operations.

Key Responsibilities

1. Studio Operations

Oversee the daily operations of the studio and ensure all systems and procedures are being followed.

Maintain high standards of cleanliness, organization, safety, and presentation.

Ensure classes start and finish on time and are delivered according to F45 standards.

Monitor equipment, supplies, maintenance, and studio needs.

Coordinate staff schedules, vacation coverage, and shift coverage.

Ensure opening and closing procedures are consistently completed.

Identify operational issues and implement solutions quickly.

2. Team Leadership & Accountability

Manage, coach, and develop the Head Trainer and studio team.

Establish clear expectations and accountability for all staff.

Conduct regular team meetings and one-on-one check-ins.

Monitor trainer performance, punctuality, professionalism, and member engagement.

Ensure trainers are actively contributing to the member experience, sales, and retention.

Support recruiting, interviewing, onboarding, and training of new team members.

Recognize strong performance and address performance issues promptly.

3. Sales & Lead Conversion

Take ownership of the studio’s sales process and sales performance.

Ensure all leads are contacted quickly and consistently.

Monitor trial bookings, show rates, trial conversions, membership sales, and follow-up.

Ensure every trial member receives a consistent studio tour and onboarding experience.

Train staff on how to confidently communicate F45’s value and membership options.

Follow up with prospects who have not yet converted.

Develop and execute local sales initiatives, promotions, and referral campaigns.

Track sales KPIs and make adjustments when targets are not being met.

4. Member Retention & Experience

Create an exceptional experience from a member’s first interaction through their entire membership.

Monitor attendance, member engagement, cancellations, freezes, and at-risk members.

Develop strategies to improve retention and reduce cancellations.

Ensure new members receive appropriate onboarding and follow-up.





Identify members who are disengaging and create proactive re-engagement plans.

Handle member concerns and complaints professionally and promptly.

Build strong relationships with members and create a welcoming community environment.

Encourage referrals and member participation in studio events and challenges.

5. Performance & KPIs

Regularly monitor and report on key studio metrics, including:

New leads

Trial bookings

Trial show rate

Trial-to-member conversion

New memberships

Membership cancellations

Member retention

Average attendance

Active membership

Revenue

Autopay revenue

Class pack sales

Personal training / additional revenue opportunities

Payroll and staffing costs The Operations Manager will be expected to understand why numbers are moving and create action plans to improve performance.

6. Marketing & Community Growth

Support local marketing and lead-generation initiatives.

Build relationships with local businesses, residential buildings, schools, community organizations, and other potential referral partners.

Coordinate studio events, challenges, member appreciation initiatives, and referral campaigns.

Ensure social media and in-studio marketing accurately reflect current offers and studio activities.

Identify opportunities to increase F45’s visibility within the local community.

Work with ownership on marketing strategy and budget allocation.

7. Financial & Administrative Responsibilities

Monitor studio revenue and operating expenses.

Work with ownership to maintain appropriate staffing and payroll levels.

Review sales and revenue reports regularly.

Identify opportunities to reduce unnecessary expenses without negatively impacting the member experience.

Ensure billing, memberships, freezes, cancellations, and other administrative processes are handled accurately.

Assist ownership with payroll, reporting, budgeting, and other administrative requirements.

8. Member Onboarding & Studio Standards

Ensure every new member receives a consistent and high-quality onboarding experience.

Establish standards for studio tours, first classes, introductions, and member follow-up.

Ensure trial members are personally welcomed and integrated into the community.

Ensure staff understand and consistently execute the studio’s member experience standards.

Leadership Expectations The Operations Manager is expected to:

Lead by example.

Be highly visible and engaged in the studio.





Hold staff accountable while maintaining a positive team culture.

Communicate clearly and consistently.

Take ownership rather than waiting for problems to be solved.

Make decisions based on data and the best interests of the business.

Maintain a high level of professionalism.

Be proactive in identifying opportunities for growth.

Create a culture where staff understand that every interaction with a member matters.

Qualifications

Previous management or leadership experience.

Strong customer service and communication skills.

Strong organizational and time-management abilities.

Sales experience and confidence discussing memberships.

Ability to coach and hold employees accountable.

Ability to work in a fast-paced, fitness-focused environment.

Comfortable working with scheduling, Mindbody, and Microsoft Office/Google Workspace systems.

Availability to work some early mornings, evenings, and weekends as required.

Preferred

Previous experience in the fitness industry.

Experience managing a fitness studio, gym, or membership-based business.

Experience with sales and retention KPIs.

Experience with Mindbody or similar fitness management software.

Personal training or fitness industry certification.

Success in This Role

Success will be measured by the Operations Manager’s ability to:

1. Grow the business

Increase memberships, revenue, leads, and sales conversion.

2. Retain members

Reduce preventable cancellations and improve member engagement.

3. Build a strong team

Create a team that is accountable, motivated, professional, and member-focused.

4. Deliver an exceptional member experience

Ensure every member feels welcomed, valued, supported, and connected to the F45 community.

5. Run an productive studio

Maintain strong operational standards while controlling unnecessary costs.

6. Create accountability

Ensure the team knows what is expected, understands the numbers, and consistently follows through.

Compensation

Compensation will be based on experience and qualifications and may include:

Competitive base salary/hourly compensation

Additional opportunities based on studio performance

Core Performance Expectations The Operations Manager should always be asking:

Are we growing?

Are we retaining members?

Are we converting our leads?

Are our members having an exceptional experience?

Is our team performing at a high level?

Are we operating efficiently?

The Operations Manager is ultimately responsible for making sure the answer to each of these questions is yes.

This role is full time for 40 hours per week.

Job Types: Full-time, Permanent

Pay: $40,000.00-$60,000.00 per year

Experience

- Personal Training: 1 year (required)
- Administrative/Management: 7 years (required)

Work Location: In person

📌 Operations Manager (Vancouver)
🏢 F45 Fraserhood
📍 Vancouver