Work term: Winter 2027

Work term length: 4-months

From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.

If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.

About the Job

As an SEO/GEO Specialist Co-op, you will support Sonnet's SEO and Generative Engine Optimization initiatives by reporting directly to SEO/GEO Manager, and collaborating with content, ux, developers, and marketing teams.

What You’ll Work On

- Support the SEO/GEO Manager in executing SEO and GEO strategies.
- Assist with identifying content optimization opportunities and conduct technical audits.
- Analyze website performance and content opportunities using Google Analytics, Google Search Console, SEMrush, Screaming Frog, and Looker Studio.
- Conduct keyword, search intent, and competitive research.
- Help develop SEO and GEO content briefs.
- Review and optimize on-page metadata, heading structures, internal linking, and GEO opportunities.
- Monitor organic search performance and assist with reporting dashboards.
- Support AI search and GEO initiatives through research and analysis.
- Collaborate with content, UX, development, and marketing teams.
- Assist with SEO QA before and after website releases, measure performance results

What We’re Looking For

- Currently pursuing an MBA, Master's, or Bachelor's degree in Marketing, Business, Analytics, Computer Science,



Information Systems, or a related field.
- Previous internship, co-op, or professional experience in SEO, digital marketing, analytics, or related fields preferred.
- Strong analytical and problem-solving skills.
- Familiarity with Google Analytics and Google Search Console.
- Basic understanding of SEO principles.
- Working knowledge of HTML and website structures.
- Robust Excel or Google Sheets skills.
- Excellent communication and organizational skills.

Preferred Qualification

- 6 months to 2 years of SEO experience through internships, co-op placements, website building, agency experience, or in-house marketing roles.
- Experience using SEMrush, Screaming Frog, Ahrefs, or Looker Studio.
- Basic knowledge of CSS, JavaScript, or CMS platforms.
- Interest in GEO, AI-powered search, and emerging digital channels.

Did you know?

- We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.
- We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.
- We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.

What can Definity offer you?

- Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
- Culture of accountability, empowerment, and collaboration.
- Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
- Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism
- Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work!

📌 Search Engine & Generative Engine Optimization Coordinator Co-op - Winter 2027 Co-op/Intern (Toronto)
🏢 Definity
📍 Toronto