Specialist, Social Media and Content Creation

Hamilton, Ontario | Opportunity for Remote

Full Time

$40,000

About Cakeworthy

Cakeworthy is a pop culture and fandom-inspired apparel and accessories brand known for creating officially licensed collections that celebrate the stories and characters people love. We partner with major entertainment brands and retailers to bring unique products to fans across North America.

We're looking for a creative, social-first content creator to help bring the Cakeworthy brand to life across our digital channels.

Role Overview

As a Content Creator & Social Media Specialist, you will be responsible for creating, editing, and managing engaging content across Cakeworthy's social media platforms.

The ideal candidate is highly creative, understands what makes people stop scrolling, and stays ahead of trends across TikTok, Instagram, and other social platforms.

Responsibilities

Content Creation

- Create short-form video content for TikTok, Instagram Reels, Stories, and other platforms.
- Develop creative concepts, hooks, and social-first content ideas.
- Film product, lifestyle, behind-the-scenes, event, and trend-based content.
- Capture content at photoshoots, conventions, events, and brand activations.

Video Editing

- Edit engaging short-form video for social media.
- Add captions, music, transitions, and other creative elements.
- Repurpose existing footage and assets into new content.
- Stay current with social video trends, sounds, formats, and editing styles.

Social Media Management

- Manage Cakeworthy's day-to-day social media presence.
- Schedule and publish content across social platforms.
- Write engaging captions and social copy.
- Maintain the social media content calendar.
- Monitor comments, messages, and community engagement.

Strategy & Performance

- Track content performance and identify what's working.




- Use analytics and trends to improve future content.
- Support product launches, campaigns, conventions, and events with social content.
- Bring new content ideas and opportunities to the marketing team.

Qualifications

- 1+ years of experience in content creation, social media, digital marketing, or a similar role.
- Strong short-form video creation and editing skills.
- Excellent understanding of TikTok and Instagram.
- Strong creative eye and understanding of social-first storytelling.
- Comfortable filming and creating content independently.
- Strong communication, organization, and time-management skills.
- Able to work in a rapid-paced, collaborative environment.
- Experience with editing software such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.
- A genuine interest in pop culture, fandom, fashion, entertainment, or internet culture.

Experience with apparel, retail, licensed brands, UGC, influencer content, photography, videography, or e-commerce is considered a strong asset. Lastly….

The Cakeworthy team has been lucky enough to work with some of the biggest licenses in the world. A passion for pop culture is at the root of what we do, and we're looking for someone who can bring that same passion to our social channels.

Show us what you can create! When applying, please include examples of your work, social accounts, or a portfolio. We are looking for creative applications, so make sure yours stands out from the crowd.

Cakeworthy is an equal opportunity employer. We encourage applications from candidates regardless of race, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability or any other characteristic protected by local law.

Pay: From $40,000.00 per year

Benefits

- Casual dress
- Company events
- Store discount
- Work from home

Work Location: Hybrid remote in Hamilton, ON L8H 7P4

📌 Specialist, Social Media and Content Creation (Canada)
🏢 Cakeworthy
📍 Canada