Position: Vice President & General Manager, Connections Terms of Employment: Full time / Permanent Hours of Work: 40 hours/week Existing Vacancy: This posting reflects an ongoing opportunity for future openings Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy.

Salary: $ 237,500 CAD / year

Role Summary: Emerald is hiring a Vice President & General Manager, Connections to manage and grow our Events (tradeshows, conferences, and peer to peer events) portfolio. This leadership position, reporting to the President, Connections, will be responsible for a portfolio of trade shows, conferences and events. In the role, the VP & GM, Connections will be responsible for leading the team and business, ensuring action and resource requirements are properly aligned to meet the business goals and inspire the team to achieve them.

Duties

Strategic Leadership

Developing and guiding strategic plans to drive growth and profitability for trade shows and conferences

Selecting middle managers, directors or other executive staff; delegating the necessary authority to them and creating optimum working conditions

Identifying new market opportunities and trends to enhance competitive positioning

Overseeing P&L; for assigned trade shows, ensuring financial targets are met

Managing budgets, forecasts, and financial reports

Implementing corrective actions to address financial deviations

Operational Excellence

Ensuring efficient execution of trade shows from planning to post-event analysis

Managing cross-functional teams for seamless event execution

Maintaining relationships with key vendors, partners, and stakeholders





Revenue Generation

Driving revenue growth through sponsorship, attendee and exhibitor sales

Developing innovative pricing strategies and packages

Fostering strong relationships with key clients and industry influencers

Customer Experience

Ensuring high-quality experiences for exhibitors and attendees

Collecting and analyzing feedback for continuous improvement

Implementing innovative features to enhance value propositions

Representing the organization in negotiations or other official functions

Leading and mentoring a high-performing team, fostering accountability and excellence

Setting performance goals, providing regular feedback and managing performance

Allocating material, human and financial resources to implement organizational policies and programs

Effective communication of vision, strategy, and regular business updates

Encouraging career development and continuous learning

Identifying and mitigating potential risks for trade show execution

Ensuring compliance with legal, regulatory, and safety requirements

Developing contingency plans for unforeseen challenges

Performance Metrics

Establishing KPIs to measure trade show success

Regularly reviewing and reporting performance against KPIs





Optimizing future trade show performance through data-driven decisions

Requirements

Masters degree in Business or a related field is required

Certification in Technology, Digital Marketing or a related field is preferred

7+ years of international trade show experience and management, leading a portfolio of diverse trade shows and events

5+ years in a leadership role, leading sales, marketing and overall brand leadership

5+ years of event and trade show P&L; management including budgeting and forecasting

Experience leading organizations through strategic change with positive results

Proven track record successfully managing teams and driving business improvements

Ability to track the effects of action plans and determine if actions are effective at meeting goals or if plans should be changed

Deep industry expertise in tradeshow and conference management leading a portfolio with a track record of driving revenue growth and profitability

Well versed in developing and interpreting analytical reports used to measure effectiveness of plans

Strong written, verbal, communication and presentation skills

Strong prioritization skills – the ability to assess and reassess where to invest the time and energy of the business

Ability to align organizational goals and resources and to continually learn

AI Disclosure: We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

📌 Vice President & General Manager, Connections (Toronto)
🏢 Emerald
📍 Toronto