Who We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product andexperiencedesign; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: The Work: As theMartech AI Go-to-Market Lead , you will play a pivotal role in driving growth and demand for our AI and Martech services in the Canadian market. Your responsibilities will include: Strategic Leadership: Develop and execute innovative go-to-market strategies for Martech and AI-driven solutions across Accenture Song's practice and industry groups. Lead conversations with clients on adopting Adobe and Salesforce technologies to enhance their Martech capabilities. Partner closely with VP and C-suite clients, to craft compelling narratives that showcase our value proposition and shaping transformative opportunities and deals. Sales Excellence: Originate, qualify, and help close new opportunities for Accenture Song's Martech and AI business, aligned to client priorities and business objectives. Lead client-facing pre-sales activities, including opportunity shaping, solution positioning, pursuit strategy, and executive presentations.



Create compelling narratives that clearly differentiate Accenture Song in the market and connect our capabilities to measurable business outcomes. Drive pipeline growth and revenue acceleration through strong market engagement and opportunity development. Collaboration and Innovation: Collaborate with cross-functional teams to align sales strategies with solution development, ensuring tailored data and AI capabilities address client challenges related to customer growth and experience. Drive strategic growth initiatives to expand Accenture Song's data and AI presence in the Canadian market by analyzing market trends and identifying opportunities for recent solutions and differentiating capabilities. Performance Monitoring: Monitor and report on sales performance, providing actionable insights and recommendations to capture market share and enhance business development activities. Here's What You'll Need: 10+ years of progressive leadership experience in sales, go-to-market strategy, business development, or growth leadership, preferably within technology, digital, Martech, or AI-led organizations. 8+ years leading Martech and AI-enabled solutioning, with a strong track record of shaping opportunities, driving growth, and delivering measurable business impact. 5+ years success defining and executing go-to-market strategies, including market positioning, strategic

📌 Go To Market Lead - Martech Ai (Toronto)
🏢 Accenture
📍 Toronto