Part of Manulife's Global Wealth and Asset Management business,Manulife John Hancock Wealthserves US investors at every stage of their financial lives, from building savings to investing for the long term, to retirement planning and preparing for longevity. It’s a broad and growing product portfolio, and marketing is how we connect customers to the right solutions.As aMarketing Manager, US Wealth,you'll contribute to the marketing strategy and lead campaigns end-to-end across both our direct customer base and a growing team of financial advisors. You understand how lifecycle campaigns work across a complex customer journey, you're adept at translating business objectives into targeted marketing programs, and you thrive on aligning product, operations, and data partners toward a shared goal.Reporting to the Director of US Wealth Marketing, you’ll have real ownership over the programs that drive customer engagement and business results across multiple product lines, from brief through to performance reporting.Position ResponsibilitiesLead lifecycle marketing campaigns across the US Wealth portfolio end-to-end, from strategy and briefing through execution, performance tracking, and iteration.Serve as the primary marketing lead on product partnership, defining customer narratives and driving go-to-market plans for new features and product launches across savings and investment accounts.Develop and execute marketing programs that support a growing team of financial advisors, helping them deepen relationships with mass affluent and high-net-worth clients through tools, resources, and communications.Translate business objectives into campaign plans, messaging frameworks, and channel strategies that connect the right customers to the right solutions at the right moment.Design and manage multi-touch email programs and customer journeys informed by customer insights and life stages.Analyze campaign performance against KPIs and translate results into clear reporting and actionable insights that inform ongoing strategy and optimization.Lead cross-functional collaboration across Product, Creative, Data, Legal, Compliance, and Operations to bring campaigns to life accurately and on time.Pioneer the use of AI tools to improve how campaigns are planned, briefed, automated, and optimized, and actively champion a test-and-learn approach across the team.Required QualificationsA degree in marketing, communications, or a related field3-7 years of progressive experience, with a demonstrated track record of owning and executing marketing programsStrong business acumen.



You connect marketing programs to business objectives and can drive strategic conversations confidently with stakeholders.A sophisticated lifecycle marketing mindset. You think in customer journeys, understand audience segmentation, and know how automation and journey mapping work.A product marketing orientation. You think of the customer’s needs first and are skilled at translating features and solutions into compelling customer narratives.Proven experience creating and optimizing campaigns using marketing automation platforms, with a solid grasp of how campaigns are triggered and scaledGenuine enthusiasm for AI experimentation—not just to generate ideas and draft content, but to rethink how campaigns are built, automated, and optimized from the ground upAn “own it” mindset. You move with speed and see programs through from start to finish.Strong cross-functional collaboration skills with the ability to lead through influenceSuperb organizational skills with the ability to manage multiple priorities simultaneouslyComfortable working in a hybrid setting and collaborating virtually with teammates in the USWhen you join our teamWe’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.#LI-HybridThe role being advertised is an existing vacancy.マニュライフとジョン・ハンコックについてマニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.Manulife.Co.Jp/をご覧ください。マニュライフは機会均等を是とする雇用主ですマニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、[email protected]までご連絡をお願いします。Referenced Salary LocationToronto, OntarioWorking Arrangementハイブリッド勤務Salary range is expected to be between$92,900.00 CAD - $142,900.00 CADEmployees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.#J-18808-Ljbffr

📌 Marketing Manager, Us Wealth - C$92,900 - C$142,900 A Year (Winnipeg)
🏢 Manulife John Hancock Wealth
📍 Winnipeg