About The RoleSharkNinja is looking for a DTC Sales Manager to own and drive Canada's Direct to Consumer growth strategy. This role sits at the intersection of commercial strategy and execution, responsible for shaping and delivering a retail sales plan that drives revenue, optimizes margin, and positions SharkNinja's DTC channel for sustained growth in the Canadian market.The ideal candidate will bring deep e‑commerce expertise, strong commercial judgment, and the cross‑functional influence to align Sales Operations, Merchandising, Finance, and Marketing behind a shared DTC vision. This is a role for someone who combines strategic thinking with hands‑on execution, equally comfortable setting direction and rolling up their sleeves to make it happen.Key ResponsibilitiesBusiness Strategy & Commercial OwnershipShape and drive a comprehensive DTC e‑commerce strategy, moving beyond execution to influencing commercial direction and building the long‑term growth plan for SharkNinja's DTC channelDefine and own KPIs across the DTC business, translating performance data into clear strategic direction and actionable recommendations for Director and VP‑level audiencesIdentify and size new market opportunities, category gaps, and emerging competitive trends, bringing forward recommendations that inform SharkNinja's positioning before others see the signalLead DTC representation in financial and business planning discussions, advocating for channel prioritization at senior leadership level and building a compelling commercial case for DTC investmentAccount Management & Financial OwnershipOwn full accountability for sales, profit, and inventory outcomes across all categories, delivering forecast updates on weekly, monthly, quarterly, and annual cycles, and developing corrective strategies when performance deviatesManage promotional budgets in partnership with Finance, using GM analysis to ensure promotional investments balance revenue growth and profitabilityBuild and manage senior‑level relationships across internal and cross‑market stakeholders, establishing DTC as a strategically critical channel and sharing learnings that elevate the broader businessForecasting,



Promotional Performance & Inventory ManagementLead end‑to‑end forecasting and promotional planning in partnership with Strategic Sales, Finance, and e‑commerce leadershipOwn the forecast submission process, maintaining the integrity of forecasts, pricing, and product data across planning systems so downstream teams are always working from accurate and up‑to‑date inputsIdentify and plan for risks and opportunities across product launches, seasonal moments, and supply constraints, developing action plans and surfacing recommendations to leadershipRecommend appropriate commercial responses to market pricing violations and proactively flag inventory risks to supply teams when gaps are identifiedPartner with e‑commerce merchandising, marketing, and CRM to ensure product placement, promotional timing, and investment decisions are commercially optimized across the full DTC funnelData, Analytics & InsightsOwn DTC analytics and performance reporting, translating website performance, traffic, and sales data into strategic recommendations that inform senior leadership decisionsBuild and maintain reporting frameworks that provide stakeholders with reliable, real‑time visibility into DTC performance across categories and channelsApply a data‑first approach across the DTC function, ensuring planning, promotional, and inventory decisions are consistently anchored in robust commercial analysisRequirements5–7+ years of progressive experience in e‑commerce, key account management, or commercial planning within a consumer goods or retail environmentBachelor's degree in Business, Commerce, or a related field, or equivalent experienceDemonstrated track record of owning and delivering commercial targets across revenue, margin,



and forecast accuracy in a DTC or e‑commerce contextStrong financial acumen with proven experience owning promotional budgets, conducting ROI analysis, and making data‑driven recommendationsProven ability to influence and align senior cross‑functional stakeholders and drive commercial outcomes without relying on formal authorityAdvanced analytical skills with the ability to translate complex data sets into clear, actionable strategic recommendationsExperience leading end‑to‑end forecasting and inventory planning in a high‑SKU, fast‑moving consumer goods environmentStrong executive communication skills, with the ability to present complex commercial analysis clearly and persuasively to Director and VP‑level audiencesPreferredPrior experience in a Senior Account Management, Commercial Lead, or equivalent role within Canadian retail or e‑commerceExperience working within a US‑headquartered company with cross‑market reporting or responsibilitiesSalary and Other CompensationThe annual salary range for this position is $120,000—$130,000 CAD.Pay range and advantages are subject to applicable eligibility requirements. Benefits include:Medical insuranceDental insuranceVision insuranceFlexible spending accountsHealth savings accounts (HSA) with company contribution401(k) retirement plan with matchingEmployee stock purchase programLife insuranceAccidental Death & Dismemberment (AD&D)Short‑term disability insuranceLong‑term disability insuranceGenerous paid time offCompany holidaysParental leaveIdentity theft protectionPet insurancePre‑paid legal insuranceBack‑up child and eldercare daysProduct discountsReferral bonus programand moreLegalWe do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected].#J-18808-Ljbffr

📌 Dtc Sales Manager - C$120,000 - C$130,000 A Year (Winnipeg)
🏢 SharkNinja
📍 Winnipeg