Drive player acquisition initiatives at PureCasino as a Marketing Manager specializing in iGaming. This hybrid role in Edmonton focuses on creative campaign management and performance optimization. The ideal candidate will spearhead player acquisition strategies for PureCasino.ca, leveraging local media and affiliate programs to boost registrations and first deposits.
You'll work closely with cross-functional teams, ensuring that all marketing efforts are compliant and high-quality. Your insights will help integrate Pure’s retail operations into an engaging online casino experience. Key Responsibilities:
Own and refine the acquisition strategy across channels
Manage and optimize campaigns for improved performance
Maintain budget discipline and track key metrics
Oversee acquisition funnel management from awareness to deposit
Report on KPIs and coordinate tracking with internal partners Requirements:
5+ years in digital or performance marketing
Robust experience with budgeting and CPA management
Knowledge of the iGaming industry and compliance
Proficient in data analysis and campaign reporting tools
Excellent project management skills Unleash your marketing potential at PureCasino and transform player engagement.