Elevate client revenue streams as Directive Consulting's Director of Lifecycle Marketing Strategy. Innovate lifecycle approaches in a fully remote role focused on strategic growth.

Be at the forefront of Directive's current Lifecycle Marketing practice, actively shaping processes and methodologies. This role combines strategy and execution to enhance revenue for clients, particularly in eCommerce and SaaS sectors. You'll have the autonomy to lead and mentor while working directly with key accounts.

Key Responsibilities
Design lifecycle strategies optimizing client journeys
Establish frameworks for engagement, retention, and expansion
Create and refine segmentation strategies based on data
Lead testing initiatives for journey improvement




Manage senior client relationships and drive engagement

Requirements:
Over 6 years in Lifecycle Marketing or related fields
Expertise in marketing automation and CRM tools
Proven ability to navigate and innovate in complex settings
Solid leadership and client-facing communication skills
Experience building market-leading services and offerings

Contribute decisively to the evolution of lifecycle marketing strategies at Directive Consulting and support sustained client success.

📌 Director Of Lifecycle Marketing Strategy Winnipeg
🏢 Directive
📍 Winnipeg