Step into the agile role of Email Marketing Specialist at Expedia Group, specializing in Salesforce Marketing Cloud to optimize engagement and conversion rates. Your expertise will enhance the travel experience for countless customers. In this role, you will lead the execution of email marketing campaigns and automate workflows to bolster marketing efficiency.

Your work will support both national initiatives and the Franchise network while developing tailored campaigns through segmentation. Collaborate with various teams to ensure seamless delivery and measurable results. Key Responsibilities:
Operate Salesforce Marketing Cloud for campaigns and workflows
Execute email and SMS marketing strategies
Develop automation frameworks and reports
Optimize performance metrics through A/B testing
Address inquiries from Franchisees regarding email campaigns Requirements:
Hands-on experience with Salesforce Marketing Cloud
Robust knowledge of HTML and SQL
Expertise in email marketing best practices
Excellent communication and cooperative skills
Ability to manage multiple projects simultaneously Harness your email marketing skills at Expedia Group to drive customer engagement and support our global travel initiatives!

📌 Email Marketing Specialist – Salesforce Focus Vancouver
🏢 PowerToFly
📍 Vancouver