Play a pivotal role at Pogo as a B2B Demand Generation Marketing Specialist, steering paid acquisition across diverse channels. Leverage your skills to engage high-value audiences and optimize performance.
Pogo is on the hunt for a agile Demand Generation Marketing Specialist with 3–6 years of B2B marketing experience in a SaaS context. You will direct campaigns on platforms like Linked In and Meta, exploring creative and unconventional promotional strategies.
Your analytical skills will guide your budget management and performance assessments.
Key Responsibilities:
Direct B2B paid acquisition campaigns across multiple channels
Implement geo-targeted and timing-based marketing efforts
Partner with design and sales teams to improve ad performance
Utilize data to assess CAC and optimize spend
Innovate and enhance successful marketing strategies
Requirements:
Requires 3–6 years in B2B paid acquisition roles
Solid background in multiple paid marketing channels
Ability to support decisions with analytical data
Experience working independently in rapid-paced settings
Knowledge of AI tools and experience in direct mail advantageous
Help shape Pogo's marketing success through analytical rigor and creative campaigning.