Location: Vancouver, BC (Hybrid)

Start Date: September

Employment Type: Full-time, permanent

Reports to: Chief Marketing Officer

Salary Range: $80,000-$90,000

Apply to: [email protected]

Who We AreAisle is a science-backed, B Corp Certified period underwear brand on a mission to make periods a little less annoying and a lot less taboo. Founded in 1993 and women-led ever since, we make PFAS-free, OEKO-TEX certified underwear designed to actually work — and we talk about periods the way we wish everyone would: openly, wittily, and without apology.

We're a Certified Living Wage Employer and we build a brand voice to match our values: playful, sharp, and grounded in real science. Think Reformation's confidence, Glossier's community intimacy, Rhode's polish, Arrae's wellness credibility, and Oura's data-backed trust — filtered through Aisle's own sense of humor.

Position OverviewThe Brand and Community Marketing Manager owns the relationships that make Aisle feel like a brand people actually want to talk about, and to. This role sits at the intersection of content, social strategy and community building, with a heavy focus on influencer partnerships, UGC, and gifting programs that turn customers and creators into advocates.

You'll set the social content and channel strategy, assess content needs, and build out the influencer, UGC, and gifting engine that fuels organic growth. You'll also support broader community efforts, PR, events, and partnerships — working closely with the CMO to keep Aisle's presence consistent, culturally sharp, and community-first across every touchpoint.

This is a hands-on,



high-ownership role for someone who thinks like a community manager, is tuned-in like a social expert, and negotiates like a partnerships lead.

Key ResponsibilitiesInfluencer, UGC & Gifting (Primary Focus)

- Identify, recruit, and manage relationships with influencers and creators aligned with Aisle's voice and values
- Build and run gifting programs, including seeding strategy, tracking, and follow-up
- Source, request, and repurpose content across social and other marketing channels
- Track and report on influencer/UGC program performance and ROI
- Leverage content into Videowise engine

Social Strategy (Primary Focus)

- Own content and channel strategy across social platforms, including posting cadence and content pillars
- Support content creation, posting, and community engagement (comments, DMs) when needed
- Build and manage shot lists / content calendar in partnership with creative
- Report on social performance and translate insights into strategy adjustments

Community (Supporting Focus)

- Support PR, events, and partnership initiatives that build brand affinity
- Help manage community-facing programs and creator relationships beyond social
- Represent the brand's voice consistently across community touchpoints

Collaboration





- Partner closely with the CMO on go-to-market and campaign timing to ensure social and community efforts are aligned with broader brand moments
- Work with design/creative on content needs and asset development
- Liaise with customer service and ecommerce teams where community and customer experience intersect

- Qualifications & Experience

- 5+ years of experience in social media, community, or influencer marketing, ideally at a consumer or DTC brand
- Proven experience building and managing influencer and/or UGC programs, including gifting
- Excellent writing skills with the ability to adapt tone across platforms while staying on-brand
- Strong organizational skills; comfortable managing multiple creator relationships and campaigns at once
- Data-comfortable: able to track, report on, and act on social and influencer performance metrics
- Passion for women's health, wellness, or consumer brands a strong plus

Assets (Nice to Have)

- Experience in the period care, intimates, or wellness category
- Existing relationships with creators/influencers in the wellness or lifestyle space
- Experience with social scheduling and community management tools
- Interest in or experience with paid social, to help connect organic and paid efforts

What We Offer

- The chance to shape the voice and community of a mission-driven, growing brand
- A collaborative team that values ownership and creative thinking
- Competitive compensation and benefits
- Versatile, hybrid work arrangements

How to ApplyPlease send your resume and portfolio (campaigns, content examples, or relevant work samples are all welcome) to [email protected]

📌 Brand and Community Marketing Manager Web Designer (Vancouver)
🏢 Aisle
📍 Vancouver