Title and SummarySenior Analyst, B2B Marketing OperationsMastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.The Services Marketing Operations is the core enabler for the entire Services Marketing team, focusing on driving scalable campaign execution, operational excellence, and continuous improvement. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will work across systems like marketing automation platforms, Salesforce, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast‑paced collaborative environment, and are obsessed with marketing data, this role is for you.Role OverviewThis role sits at the intersection of strategy, execution, and measurement, blending campaign execution and performance management to provide data‑driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross‑functional teams across the business.LEAD MANAGEMENT & DATA OPERATIONSPartner with Marketing Strategy, Business Development, and Technology teams to support the lead‑to‑revenue lifecycle processesPerform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentationHelp operationalize lead lifecycle definitions (Inquiry, MQL, SQL, Opportunity)



and ensure consistent application across marketing and sales systemsAssist in managing lead scoring, routing logic, and lifecycle status updatesServe as a day‑to‑day operational partner to BDR and Marketing teams by troubleshooting data issues and improving system usability and trustCAMPAIGN EXECUTION & SUPPORTCollaborate with global demand generation, business development, field marketing, and digital teams to support cross‑channel campaign execution and measurementBuild, test, and deploy emails, event registration, forms, and trigger‑based workflows according to campaign briefs and timelinesEnsure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards, and meet data privacy requirementsMARTECH TOOLS & PROCESS OPTIMIZATIONAct as a power user of key MarTech platforms (e.G., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)Assist in defining data standards, field usage, and governance across marketing and sales platformsMaintain documentation of marketing operations processes and system configurationsContribute to roadmap planning by identifying operational gaps, technical debt, and scalability opportunitiesAssist with user acceptance testing (UAT), change management, and rollout support for new features, tools, or processesREPORTING & ANALYTICSDevelop and maintain lead management dashboards and reports (e.G., BDR outreach, lead generation, MQL pipeline contribution)Analyze funnel performance across marketing and sales stages to identify conversion gaps and optimization opportunities, recommending updates to data models and scoringAll About YouSeveral years of work experience in B2B marketing, sales operations,



or revenue operations roles; experience in B2B, SaaS, and/or Qualified Services industries is preferredBachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field2+ years hands‑on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred) and CRM Systems (Salesforce)Strong understanding of B2B lead management processes and funnel metricsProficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)Detail oriented with excellent organizational, project management, and time management skillsNatural collaborator who thrives in fast‑paced, multi‑product environments; can work independently and as part of a teamCan navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beatEqual Opportunity StatementMastercard is a merit‑based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAbide by Mastercard’s security policies and practicesEnsure the confidentiality and integrity of the information being accessedReport any suspected information security violation or breachComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelinesPay RangesToronto, Canada: $83,000 - $132,000 CAD#J-18808-Ljbffr

📌 Senior Analyst,b Marketing Operations - C$83,000 - C$132,000 A Year (Winnipeg)
🏢 Mastercard
📍 Winnipeg