The Ethereal Agency — Toronto (Hybrid)

For brands who want to be felt, not just seen.

About Us The Ethereal Agency is a Toronto-based marketing and PR agency specializing in hospitality and lifestyle brands restaurants, bars, venues, and premium consumer businesses. We handle content, creative direction, social media, influencer marketing, and paid advertising for a growing portfolio of clients. Our work is story-driven and design-led, and our paid media is expected to perform to the same standard.

The Role

We are hiring a Paid Media Specialist to plan, launch, and optimize paid advertising campaigns across our client portfolio. You will own day-to-day campaign management across multiple accounts, manage client ad budgets, and report on performance clearly and consistently. You will work closely with our content, design, and video team to turn creative into campaigns that convert. This is a hands-on role for someone who is comfortable owning results across several accounts at once.

What You'll Do

- Plan, build, and manage paid campaigns across Meta, Google, and TikTok, with additional platforms (Pinterest, LinkedIn) as needed.
- Own the day-to-day execution for multiple client accounts, including setup, targeting, budget pacing, and optimization.
- Manage and allocate client ad budgets to hit performance targets and maximize return on spend.
- Monitor campaign performance daily and make both tactical and strategic adjustments to improve results.
- Prepare clear,



regular performance reports and present results and recommendations to internal teams and clients.
- Partner with our content, design, and video team to brief and test ad creative, and use performance data to guide the next round.
- Run account audits for recent clients and set up tracking, conversions, and reporting frameworks.
- Stay current on platform changes, ad policies, and paid media best practices, and apply them across accounts.

What You Bring
- 2–4 years of hands-on paid media experience, preferably in an agency or managing multiple accounts.
- Proven experience running and optimizing campaigns on Meta and Google; working knowledge of TikTok.
- Experience managing ad budgets against performance targets such as CPA, ROAS, CTR, and cost-per-click.
- Strong Experience working with data and analytics tools (Meta Ads Manager, Google Ads, Google Analytics) to measure and report results.
- Strong organizational skills and the ability to manage several client accounts and deadlines at once.
- Clear written and verbal communication, including client-facing reporting.
- Practical fluency with AI tools to speed up research, campaign setup, reporting, and copy.

Nice to Have
- Experience marketing hospitality, food and beverage, or lifestyle brands.
- Google Ads and/or Meta certifications.
- Copywriting skills for ad headlines and campaign messaging.
- Experience briefing creative teams on ad content.

Details
- Location: Toronto
- Type: Full-time
- Compensation: 40k-50k

To apply: etherealpr.com/careers

📌 Paid Media Specialist (Toronto)
🏢 The Ethereal Agency
📍 Toronto