Drive media innovation with McDonald's Canada as a Senior Media Strategist. Leverage your expertise in media strategy to connect with Canadian audiences and enhance brand presence.As a senior leader in media marketing, you will shape McDonald's brand connections in Canada through strategic insights and cutting-edge media strategies. This role demands a proactive media expert skilled in planning, buying, and measurement. You'll drive campaign effectiveness, optimize media investments across various channels, and foster integration between creative and analytics teams.Key Responsibilities:
- Lead media strategy for brand and digital channels
- Advise on media investment and optimization strategies
- Strengthen agency recommendations for strategic media effectiveness




- Drive team integration for cohesive campaign execution
- Cultivate relationships with industry stakeholders and agenciesRequirements:
- 8-10 years in media strategy or planning
- Expertise in traditional, digital, and emerging media
- Strong analytical and executive communication skills
- Proven ability to influence and lead stakeholders
- Experience with data-driven media capabilitiesBecome a pivotal force in transforming McDonald's media strategy, enhancing customer engagement, and driving measurable business growth.#J-18808-Ljbffr

📌 Senior Media Strategist At Mcdonald'S Canada (Toronto)
🏢 McDonald's
📍 Toronto